Sure you still can, and I do. My complaint is that this whole "uncarrier" business started out as promotion to simplify cell phone purchase and use. These Jump plans strike me as a return to the bad old "carrier" days.
Old days:
- Paid a discounted price for phone up front. (You don't own the phone -- it's a down payment)
- Had contract that hid the remaining phone payments.
- At end of contract you get phone which you can sell and put the money toward a new phone. (Rinse and Repeat.)
New Jump days:
- Give them your current phone (effectively a down payment)
- Have lease for new phone. (Payments are now visible, a plus)
- At end of lease they get the phone back or you can buy it. (Residual value?) Rinse and repeat.
So basically one has gone from a purchase with time payments to a lease. Both cases make it advantageous to replace phones more frequently than is truly necessary.
Uncarrier is not only about simplifying the purchase and use, but also about giving customers choice and meeting their needs, being transparent, and doing away with unfavorable policies, like charging for text messages, 2-year contracts, etc.
Customers now have several options that all work in their favor:
• Buy your phone outright at full cost and pay ONLY for your plan costs (other carriers still charge you a subsidy)
• Pay for your phone over the course of 18 months in small payments plus your plan costs and own the phone after 18 months
• Lease your phone and pay for your plan costs and always have the latest and greatest devices
How is this complicated or a return to the old carrier days? I think you are overcomplicating the issue. How would you prefer they meet customer demand and provide simpler options?