Exactly... I think this is a very smart move on their part and should not only build loyalty to their brand over time, but puts a "hurt" on the competitors that will still be saddled with a horrible credit scoring system.
I have always wondered why after buying over 20 new cars in my lifetime (and a lifetime of car payments paid on-time every month of my adult life) that they always pull a Credit Report to see if they can find some $20 credit card payment that maybe was a month late or just recorded improperly to evaluate my new car credit-worthiness? If I were selling cars, I could care less about how someone deals with their unsecured Credit Cards - all I would be concerned with is how they prioritize and handle their car payment history.
Same reason I have not switched Car/Home insurance carriers in 30 years (and pay more as a result - as a matter of principle). The first thing insurance companies do now is pull a Credit Report to determine insurability/premium... Seriously??? They are not extending me ANY credit - I have to pay my all insurance premiums in advance! Scam.
This does not even get into the convoluted "scoring" BS System they have developed which is designed to get people in debt and keep them in debt. Massive scam by the banking/insurance industry.
That said, I have an Excellent Credit Score personally and have never owned a Cell Phone, so I do not have a dog in this fight.