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TAG Heuer Announces Smartwatch Plans as Threat From Apple Watch Looms
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Double facepalm. You don't need an antivirus on android phone. What you do need is common sense. Read this reply is hilarious. So much nonsense condensed in one post.
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service, repairs, maintanence, new models
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Math problems?
Agreed. Since 2007, many many many more than 400m have been sold. Did you miss the fact that I was ONLY counting ones sold since roughly 2 years ago, and thus... likely still in use?
Any watch with any electronic element inside ages within 1 year. Value of technology decreases over time, value of hand-crafting increases over time.
It's true in every single sector, from buildings to cars to watches.
Tag Heuer and the many likes are not even remotely in the same category of Apple Smartwatch or Samsung or whoever, you don't buy a Tag Heuer because of its features, while you buy the Apple watch precisely for its features, and that only.
It's true in every single sector, from buildings to cars to watches.
Tag Heuer and the many likes are not even remotely in the same category of Apple Smartwatch or Samsung or whoever, you don't buy a Tag Heuer because of its features, while you buy the Apple watch precisely for its features, and that only.
But what's wrong with that? Fashion by definition is temporal. Most people don't buy luxury goods to pass them down for generations. Some people use that to rationalize their purchase because paying enormous sums of money for jewelry (or any luxury product that isn't considered an investment) is an irrational decision in the first place. Hence, the term, "luxury".
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It has nothing to do with electronic vs hand crafted. If so, how do you explain the Apple I computer selling for almost a million dollars? Or classic cars built on assembly lines that go for 6 figures? It's all about perceived value often driven by supply and demand.
Don't be so sure.
I had a 1970's Tag Heuer Chronograph that was pure junk. The lugs broke and the movement was never especially good. That watch didn't even make it to my junk drawer, let alone increasing in value over time.
...No that was not my point. Apple is emphasizing fashion AND function because that always wins...
Oops - - I was missing the negative in my post - - I meant to say:
Apple isn't emphasizing fashion for nothing.
They will have the functionality of a smartwatch and the fashion options of a jewellery watch.
Rolex also makes Tudor branded mid-range watch models. Those are not usually high on watch aficionado's lists, so can get eaten by new entries attacking this profitable but not collectable Swiss watch segment.
Not all profitable Swiss watches are high-end or heirloom products.
TAG Heuer is not the top end that is true. But they aren't Casio either. Also let's be clear... Rolex is jewelry 1st, watch 2nd. Apple will always market in reverse order. So competition won't be steep there. TAG and others in that price point will adapt or die. The top of the market is fine.
I know people debate the Rolex comment but let's talk about Apple. In what scenario do you see apple selling a pretty bracelet that does some other less important stuff? Based off their intro at WWDC they are selling a tech piece that also happens to be sexy as hell. I don't see that changing.
That's fine. But it'll never be in the "luxury" category. It's a tech gadget. Nothing wrong with that. It'll sell millions too!
Sexy as hell? Not IMHO. I'm buying for its functionality but I'm not all that fond of the design. I won't be embarrassed to wear it like the Pebble, but I won't be proud to wear it like my real watches either.
"Fine time piece" might be a better word than "luxury." I'd say a multiple thousand $ disposable Apple Watch is a luxury item by anyone's definition, and it's really more a luxury item than a fine watch because fine watches typically retain value and utility. I don't expect a used gen 1 Apple Watch to be worth much more than the gold it's plated with in 4 years because it will be obsolete.
I have to say that the Apple Watch is the first Apple product I am totally looking forward to with zero plan to buy. I don't think it looks ugly but it isn't my favourite looking watch. Could be worse!
But do you think the gold watch will be plated? The impression I got from the Apple website is it will be solid 18K gold.
http://www.apple.com/watch/apple-watch-edition/
Tough to say until ifixit rips it apart.
They've already done the whole Paris fashion week thing and the Chinese Vogue piece - - I expect them to continue with this trend and amplify it throughout next year.
Arrogant? Says the person that wants to gloat in people's faces 3 years from now?
I work in the TRUE high end luxury watch segment and let me tell you - no one is talking about smart watches or the Apple Watch around here.
Those watches don't even come close to the value, quality, and history of the watches that I work on. Not even close and we know it.
Yes, we agree there's a market for it and people will buy it. You act as if only one type of watch can exist. It's Apple Watch or nothing with people like you. Smart watches will compete with entry level "luxury" watches if I can even consider Tag, Movado, Tissot, etc. that.
But those in the true upper echelon of watches are not worrying one bit.
Another note - why do you think Tag Heuer is the brand out of all the other Swatch owned brands entering the smart watch arena? Because it's the same market that Apple Watch is entering.
You know the high end swiss watchmakers will start worrying when Omega, Glashutte, Piguet, Rolex, Audemars, Panerai, and Patek start jumping on the smart watch bandwagon.
Believe me, Tag Heuer is not high end Swiss luxury and does not represent the Swiss luxury watchmakers.
They're selling 80M from mid september to the end of the year... That should tell you something about how many will be in circulation in March 2015.
Inserts foot in mouth. I'm surprise these idiot CEOs don't realize what they are saying in the first place knowing this stuff will pop up to haunt them no matter how long ago it was said.
About 120M Iphone 6 will have been sold by March 1 + 200M 5s since launch. That's 18 months worth of phone. The rest, to september 2015 gets you to 400M easy.
Do you understand English? "Sold" does not equate to "currently in use". Phones get broken, damaged, lost, stolen/bricked, etc. Try and find an iPhone 4 without a broken screen. What you going to do when you upgrade - answer is probably throw it in the bin.
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Once again you're making the figures up as you go along which was my point. What is your source for the figures you quote? Show me a link to the exact number of iPhones sold since launch.