TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 4, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple appears to have made another important iWatch-related hire as the device's rumored debut approaches, with CNBC reporting that the company has poached the sales director of luxury watch brand TAG Heuer.

    The hiring was revealed by Jean-Claude Biver, head of Jewelry and Watches at TAG Heuer's parent company LVMH. Biver had claimed earlier this year that Apple had been trying to hire some of his employees but at that point none of them had agreed to join Apple.
    Sixth-generation iPod nano in watch mode
    With Apple reportedly looking toward an October introduction for the iWatch, the company is building a formidable team with experience in the fashion industry.

    At the top of that list is new retail chief Angela Ahrendts, who officially joined the company two months ago from Burberry. In another high-profile move, Apple last year hired Paul Deneve, CEO of French luxury label Yves Saint Laurent. Deneve reports directly to Apple CEO Tim Cook and is working on "special projects" for the company, with most speculation centering around the iWatch.

    Update: TAG Heuer confirmed to MacRumors that Patrick Pruniaux is the employee who left for Apple. Pruniaux's former position was Vice President Global Sales & Retail.

    Article Link: TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]
  2. Appl3FTW macrumors 601


    Nov 15, 2012
    The iWatch team is like the avengers of fashion industry... Wow they're going all in. Iwatch will be massive
  3. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    It would be hilarious if the iWatch was a huge trolling campaign by Apple and they're actually not planning on releasing anything remotely similar.
  4. Geminist macrumors member

    Jan 6, 2012
    Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith

    Does it mean Biver just confirmed Apple is launching an iWatch?
  5. CalMin macrumors 6502a


    Nov 8, 2007
    Tag Heuer, Burberry...

    This iWatch thing is going to be pricey everyone.
  6. KindredMAC macrumors 6502a


    Sep 23, 2003
    How is it that people still misunderstand the fact that when Apple aims at a new product segment, they ARE the competition and usually take over that segment?!?!?

    This just shows how out of touch this hiring manager was that said this.
  7. Rogifan macrumors P6


    Nov 14, 2011
    Hmm...very interesting. I saw the tweet below last week but now when I click on the link it says it doesn't exist. Hmm...


    @shewu19: insider sources tell me that the iWatch design will be a collaboration between Jony Ive and Panerai...stay tuned
  8. jonAppleSeed macrumors regular

    Mar 21, 2013
    It would be hilarious if someone didn't bring this up every time there is an iWatch rumour article.
  9. mcdspncr macrumors regular


    Jul 2, 2011
    It really seems like Apple understands that the iWatch will have to be equal parts technology, medical, and jewlery to become the next blockbuster. Looking forward to see if they found the sweetspot!
  10. cdmoore74 macrumors 68020

    Jun 24, 2010
    It's going to be massive; massive in price that is. The common iPhone customer won't be able to afford/justify it.
  11. Rogifan macrumors P6


    Nov 14, 2011
    Lol to anyone who thinks Apple or wearables will take over the luxury watch segment.


    We don't know that, but I think it's safe to say it won't be a clone of the current crop of smart watches (i.e. notifications on your wrist).
  12. NutsNGum macrumors 68030


    Jul 30, 2010
    Glasgow, Scotland
    Not a chance, Apple is not a pure luxury brand. Even if there is an incredibly high-end version, there will be 'affordable' models also, that's beyond doubt. You don't get a 600 billion dollar market cap by charging £2000 for a fitness band/watch.
  13. thasan macrumors 6502a

    Oct 19, 2007
    the anal-yst in me says it will be around 300- 2000 USD :p

    joking aside, i think it will be around 600-800 USD :(
  14. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    No it wouldn't. It would be pretty boring actually. :D
  15. Ventilatedbrain macrumors regular

    Nov 22, 2012
    I'm not sure if you're familiar with TAG, but trust me on this, NOONE is going to be torn in choosing between the 2. Completely different ball game , target audience, price point and features :)
  16. gnasher729 macrumors P6


    Nov 25, 2005
    You never know how much someone (Biver) said and how much the reporter filled out from his own assumptions. Most reporters nowadays cannot be trusted. On the other hand, it could have been Biver making an assumption why Apple wants to hire their sales director. That sale director might be responsible for improving iPod sales, for all we know.
  17. iLondoner macrumors 6502


    This news has been splashed over numerous websites, but nobody seems to know the identity of this 'sales director'.

    What happened to journalism?

    (Happy TAG Heuer owner for 16 years)

  18. hipnetic macrumors 6502a

    Oct 5, 2010
    I actually wouldn't have been surprised to find out that Apple had no plans whatsoever of releasing a watch, but this news certainly seems to increase the certainty of an iWatch actually happening.
  19. iOSaddict macrumors regular

    Jun 3, 2014
    All of these hirings and no-one still knows what the product is gonna look like. It really showed that Tim Cook really doubled down on secrecy this time around.
  20. goobot macrumors 603


    Jun 26, 2009
    long island NY
    The iPod touch is 200$ what makes you think it will cost more than that when It will have LESS hardware?
  21. Rogifan macrumors P6


    Nov 14, 2011
    Yeah because Apple would hire a sales director from a luxury Swiss watch maker to market iPods. Um, no.

    Perhaps Apple is looking at the wearables space and thinking young people don't wear stuff on their wrist so their target market will be baby boomers (and maybe some Gen X'ers) with disposable income.
  22. DanielSw, Jul 4, 2014
    Last edited by a moderator: Jul 4, 2014

    DanielSw macrumors 6502


    Aug 31, 2009
    Clearwater, FL
    LOL to your cynicism. Just you wait and see.
  23. Henriok macrumors regular

    Feb 19, 2002
    Gothenburg, Sweden
    1. The quote could be misinterpeted by the journalist. Journalists and publications are driven by their own narrative, not seldom perpendicular to the truth.
    2. What does Biver really know? We have no idea.
    3. Did his former employee reveal information correctly? Why would he, really?
    4. Did Apple reveal correct information to their new employee? I'm not entirely sure that Apple needs to reveal information is such detail as to convince people to join them.

    What's confirmed is that some journalist thinks something about another guy that thinks something about a third guy that thinks something about Apple. No it's not confirmed.
  24. Crzyrio macrumors 65816

    Jul 6, 2010
    Less hardware but more engineering time spent on it.

    The iPod Touch is just a stripped down iPhone, vastly reducing the amount of time spent on it.

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