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Maybe the caption will be "4." or something based on the number 4 hinting at a 4 inch screen, 4 exclusive features, 4 major hardware additions/chaanges, etc.
 
So now Apple invented cloud storage? Wanna go through the list of things that have been on other platforms that made it to iOS a few years latter?
 
Apple should just give up and show a photo of the new iPhone and say "Hear more about it on Sept 12."

Why pretend it is a secret at this point?
AND- it would be a good experiment. They probably will sell more of this phone than any other, and then they will see that Steve's penchant for secrecy may be a waste of $$ since in the end, it really didn't matter.
 
Apple should just give up and show a photo of the new iPhone and say "Hear more about it on Sept 12."

Why pretend it is a secret at this point?
AND- it would be a good experiment. They probably will sell more of this phone than any other, and then they will see that Steve's penchant for secrecy may be a waste of $$ since in the end, it really didn't matter.

Steve's penchant for secrecy drives these leaks and the excitement that goes with them. You couldn't pay for better advertising. In no way is it a waste of $$$.
 
A photo of the 4s + a picture of a Viagra pill (with permission from Pfizer of course) = a picture of the longer fellow.
 
Steve's penchant for secrecy drives these leaks and the excitement that goes with them. You couldn't pay for better advertising. In no way is it a waste of $$$.

This used to be true when leaks were few and far between. The degree of leaking this time around is another story all together... and would never have happened when Steve was alive.

And before anyone cites the Gizmodo iPhone 4 fiasco, that wasn't a leak. That was a mistake that was preventable. The daily leaks we are now seeing with iPhone 5 are coming from the parts manufacturers and/or accessory manufacturers, who are able to be bought off and are not quaking with fear like they were in the Steve era.
 
This used to be true when leaks were few and far between. The degree of leaking this time around is another story all together... and would never have happened when Steve was alive.

And before anyone cites the Gizmodo iPhone 4 fiasco, that wasn't a leak. That was a mistake that was preventable. The daily leaks we are now seeing with iPhone 5 are coming from the parts manufacturers and/or accessory manufacturers, who are able to be bought off and are not quaking with fear like they were in the Steve era.

Sorry, I don't see how more means less. People are still excited.

would never have happened when Steve was alive.

Lol
 
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