Do I need this? No Do I want this? Yes I will buy the next Iphone on launch day...just because... I have a 6 plus and did have a 6... So that's me. I also have $150 in Apple store gift cards that I can finally find a home for while paying retail. I wish the SS was $450... but it isn't... So I am set not to spend $600 plus. The idea of $600 and a rubber band sounds silly too. So that leaves me with the Sport. Of course as everyone knows... The silver is not offered with a black band and the other band choices are just bad...would it have killed them to make a red or navy blue... even yellow or orange would be better than the current choices. The Space grey may or may not scratch... time will tell on that one. The Watch at $349-$399 is clearly better than the $200-$250 offerings from other brands... and at least worth it in comparison.