Hey Gang You know what they say about opinions... I was able to walk in the day after launch, and pick up a 32G iPhone 7 in Matte Black. I am an ATT customer, and typically, am not as cognizant of the differences between handsets. I always get the $199 phone and the wife gets the "good one + AppleCare" Whats great about Target phones is that they are all "multi mode", meaning they can be provisioned for Any network. In the case of the iPhone 7, its the Model A1660. So if you are obsessive like me, and didn't want to go the verizon/apple store IUP / full price route to get the Qualcomm radio, target is a great option. When you need to unlock your phone, make the extra payments to ATT to free yourself of their bounds and you have a handset that is arguably the better handset of the 2. Fast forward to today, I walk into a target and walk out with a 7+/256/Jet Black A1661, full device price. The thrill of the hunt is especially gratifying when you consider how scarce these are. EDIT Carrier Lock / Unlock - (US FLEX RESELLER POLICY) - According to many reports, phones sold at BestBuy, Target, Walmart are all A1660/1661 models (Dual Radio GSM/CDMA). Apparently, the carrier lock policies are applied to the phone upon initial activation. This means that if you are: On Payments - You would have activated in store with a mobile representative from the reseller. Obviously your phone whether ATT, T-Mobile, or Sprint will be subject to your carriers lock policy until your payment obligation for the device is fulfilled. All Verizon phones are unlocked as per a settlement with the FCC. Full Price - If you purchased it full price, there will be NO SIM in the device. It is CRUCIAL that if you want it to be "UNLOCKED" you locate a Verizon SIM, so your device will be SIM unlocked first. Then you can put whatever carriers SIM into the device. thanks to mac7 for bringing this to my attention.