IMO Target is not the best place to buy an iPhone 7. The prices are higher than the price Apple store sells them (they got to make money somehow), but Target is at least cheaper than BestBuy's uncharge. Apple store is the best place to buy an iPhone 7. I scored a 256 JB 7+ A1661 Verizon iPhone with walk-in reservation for a re-opened Apple store on 9/24. I don't have to worry about this sim activation lock issue with this paid-in-full purchase.