I received my Targus TPU case tonight and took a few quick shots and figured I'd share some initial comments. Unfortunately, I don't have my iPad yet ( should be here Wed), so I can only give you my first impression. The packaging is pretty basic and fairly easy to open and remove the case. So no need for excessive cutting and tearing, you get right to the product! I also like that it continues the tradition of adding the fake iPad, so now I can imagine what it's like having one again. The feel of the Targus TPU is really nice. I don't have my Grip Vue anymore, but comparing from memory (it's been about two weeks), the Targus one feels nicer IMO. It's smooth, but still has a nice grip feel. It also feels lighter and possibly thinner, but still feels and looks like its on par with the Grip Vue in terms of quality. Also, before anyone gets worked up... The circle on the back is NOT a cut out. The back is a frosted clear similar to the Grip Vue (the clear one), but the circle is completely clear to showcase the Apple logo. I think that is going to look really nice once I get the iPad in it. The Targus logo isn't too large, but wish it were smaller like the Belkin logo was on the Grip Vue. The cut outs look nicely done, but as far as fit and placement I am going to have to wait until Wed. to confirm if it's good. Also, unlike the HHI TPU, this one has a cut out for the mic. Overall my first impression is a positive one. I'm having a good feeling about this case, but will have to wait till I have the iPad to make a final decision. I also like that Targus did go crazy with the price. IMO these TPU cases should be closer to $20, and even though I think $25 is still a little high, it's a very competitive price compared to the history of other brand name TPU cases. Let me know if you have any questions that I can answer w/o an iPad. I'll do the best I can to answer and will follow-up Wednesday night once I have the iPad.