I absolutely agree! It was all planned. Apple Music got some needed exposure in the media.The entire thing was a setup. Mentioned that from the initial pretend battle she had with Apple Music streaming a while back. This is how Iovine rolls.
"Only on Apple Music"
...until it's on torrents an hour later.
Taylor is getting paid up-front. This is no problem to her. And Apple gets some good content for its subscribers.
Will it convert people to Apple music? Doubtful. Fans of Taylor Swift know how to torrent.
This could be a good strategy long-term for Apple, but they need to make a good music service first. What exists today is a buggy, convoluted interface mess which has corrupted its fair share of music libraries. No artist exclusive is going to fix that.
Apple needs to get the table stakes right.
Not understanding all the Taylor hate on this board.
I, for one, am looking forward to this. I'm guessing she could have made much more money by releasing a 1989 World Tour 3D doc in theaters and then the Blu-Ray & DVD sales months later would bring in so much. So she's not all about the money.
I am wondering, though/then, how this deal came about and what Apple offered her to score this exclusive.
Not understanding all the Taylor hate on this board.
As soon as she finishes making more money in ten minutes than you will make in your entire life I'm sure she'll take your advice and get right on that.
Yes they are.Man they are kissing her ass!