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Maybe this will give music people a few more ways to make money.

If anything, someone needs to write up her methods on how to keep engaged with fans. From that point of view she's one of the best in the business. She's managed the transition from teen singer better than almost anyone.
 
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The entire thing was a setup. Mentioned that from the initial pretend battle she had with Apple Music streaming a while back. This is how Iovine rolls.
I absolutely agree! It was all planned. Apple Music got some needed exposure in the media.
 
"Only on Apple Music"

...until it's on torrents an hour later.

Taylor is getting paid up-front. This is no problem to her. And Apple gets some good content for its subscribers.

Will it convert people to Apple music? Doubtful. Fans of Taylor Swift know how to torrent.

This could be a good strategy long-term for Apple, but they need to make a good music service first. What exists today is a buggy, convoluted interface mess which has corrupted its fair share of music libraries. No artist exclusive is going to fix that.

Apple needs to get the table stakes right.
 
Swift: "You can't stream my album"
Apple: "How about we fund a movie based on your 1989 album - as an exclusive to us. It will make you more money than any streaming music will on our platform or others"
Swift: "Sounds good."

I tease.
 
1989? A 1989 tour? Was she even alive in 1989? Yeah, I'll bet she has loads of real fond memories of those days, and isn't just peddling the rolling 25-year faux-nostalgia shlock that national marketing trends have been relying on whenever the product guys run out of new ideas. Like the 70s in the 90s/00s, the 50's in the 80's, etc.
 
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"Only on Apple Music"

...until it's on torrents an hour later.

Taylor is getting paid up-front. This is no problem to her. And Apple gets some good content for its subscribers.

Will it convert people to Apple music? Doubtful. Fans of Taylor Swift know how to torrent.

This could be a good strategy long-term for Apple, but they need to make a good music service first. What exists today is a buggy, convoluted interface mess which has corrupted its fair share of music libraries. No artist exclusive is going to fix that.

Apple needs to get the table stakes right.


It's a relatively small (if vocal) number of people whose libraries got messed up. Mind you if i had been among them I would have been pretty vocal too. I'm the type tends to isolate new setups and mess asround with them that way for awhile after an app rolls out that interfaces with an existing (and complex) app. I have enjoyed Apple Music, actually, and intend to keep my sub. You can't beat it for getting a handle on whether you like a classical performance or not. Forget about 90-second previews of stuff like a piano concerto or a symphony. Apple music lets you have the whole thing. I still buy a number of things after I've had them as Apple Music downloads for awhile. I buy them as CDs and rip them lossless... but I know what I'm buying at that point, and meanwhile the artists have gotten some royalty already for my having listened to their work via AM.

As far as bit torrent, well... eventually people have to realize that if good artists cannot make some money, they will have to go back to some other day job. One doesn't always get immediately what's deserved for depriving an artist of royalties for a work, but eventually not paying for artistic production throws a monkeywrench in the gears and even the non-payers are affected by fewer good artists coming to market.
 
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Not understanding all the Taylor hate on this board.

I, for one, am looking forward to this. I'm guessing she could have made much more money by releasing a 1989 World Tour 3D doc in theaters and then the Blu-Ray & DVD sales months later would bring in so much. So she's not all about the money.

I am wondering, though/then, how this deal came about and what Apple offered her to score this exclusive.
 
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Not understanding all the Taylor hate on this board.

I, for one, am looking forward to this. I'm guessing she could have made much more money by releasing a 1989 World Tour 3D doc in theaters and then the Blu-Ray & DVD sales months later would bring in so much. So she's not all about the money.

I am wondering, though/then, how this deal came about and what Apple offered her to score this exclusive.

How about we spin it this way... This will bring Apple loads more money so they can make more cool stuff for the rest of us.

Hows that? :)
 
Count me in. What's with all of the senseless negativity in this? Oh yeah.. This is macrumors.
 
I hope Apple gets even more exclusives, if nothing else, just out of pure spite for those who claim exclusives are bad for consumers. Spotify is bad for consumers. Artists make zilch and therefore they yank their stuff from their catalog, and that lowers the value of a Spotify subscription. It's a bankrupt model.
 
Man they are kissing her ass!
Yes they are.

Set aside what you may think of her music or the initial Taylor/Apple dust up, and step back to glance at the big picture.

She's incredibly smart, mature and stable for her age. She's handling the violent rocketship known as fame, without self destructive behaviours like others have fell victim to.

Now she's introduced Apple to the slap of reality which has actually done them a favor.

This may or may not give Apple Music a boost, but either way at least she's a fully clothed class act. :D
 
I've heard of her the only thing I know about her is that she sings some songs. Or something. I've never actually heard her sing.
 
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