I'm buying the matte black. Have to admit tho... I'm quite jealous because apparently this year the Jet Black is the one in spotlight.I'm not saying matte looks better or jet black looks better. It's just JB looks new and refreshing. It gives a sense of satisfaction when buying a new iphone. I'd go with the JB if I didn't have concern for scratches. But I'd rather buy a matte black and still able to keep it pristine after a year. Not to mention the matte black looks pretty amazing itself. I don't get the point of using a case and screen protector as I'd rather enjoy use it to the fullest than protect it and sell it almost brand new to someone else later.