So you said all of this without backing it up with any actual sources.it’s a fantastic headphone? Yes
Was priced incorrectly? Yes
It’s a flop? Also yes
When you can buy a product (as I did) just 6 months after launch at a very discounted price, you must agree that is not selling very well. More to the point, now nearly 2 years after launch, you can still buy them at an even lower price than before. That also tells that the current price isn’t making any dent in the stock of APM sitting on warehouses. (If an X discount makes a product to sell at the expected rate, lowering the price is not necessary anymore, which is not happening)
There are also some failures in design that are probably costly to Apple for those who purchased Apple Care. The mesh in many units is losing the elasticity or breaking and failures for liquid damage (as determined by Apple technicians reports) that make the ANC to stop working and screeching noises when moving the cup.
Let’s say that Apple is planning a 2nd gen. The problem is: how much it must cost to sell well? It’s $349? Ok, but Apple WANTS or CAN manufacture it for that price and be happy with the profit margin? I really doubt that.
Like the OG HomePod, that was an over-engineered beast with 7 tweeters amongst other things, the APM is too premium to manufacture at a lower price.
I believe that IF we ever see another APM product it will be in the form of the “sports” version that was rumored a time ago. That way it can be cheaper, but it also would be the HomePod Mini equivalent in terms of design and sound quality.
To start, Apple lowered the price of the HomePod only a year after it was released. That’s the sign of a product that’s failing or overpriced.
The AirPods Max have been on the market for almost 2 years, no official price reduction or discontinuation in sight. So clearly, somethings working about that price, even if it’s too hefty for you.
Secondly, products being discounted six months after being released is *not* a sign of them failing.
If that were the case, the recent M1pro and max MacBook pros would be the biggest flop in history because they’ve been discounted for months and months and they haven’t even been out a full year.
And as for your theory about Apple losing money through AppleCare replacements, I have not seen a single actual report of any quality control issues or frequent replacements of the headband, or any noise canceling issues, or anything you’ve listed here.
Obviously there are isolated incidents of peoples products being defective, as there is with every Apple product, but as far as I can tell it is not a widespread issue in the slightest, and it clearly isn’t disrupting their bottom line or else they would’ve done something about it.
So basically, I can’t find any actual evidence of anything you’ve said in this post.