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Tesco to Begin Selling iPhone in UK

johnnyjibbs said:
It was always going to go this way. Just as it was with the iPod.

Phase 1) Offer exclusive product that everyone wants for a huge amount of money. Only early adopters will buy it and those with enough cash to flash but it will seal the product's exclusive fate as must-have item. This is exactly what they did with the first iPhone.

Phase 2) When mass-market appeal is needed to fuel growth - and when competitors are starting to produce copycats at much reduced prices - it's time to lower the price and open up to the mass market. Here you can expand the number of territories available too (and in the case of the iPod, allow Windows users in too). This is the iPhone 3G.

Phase 3) Accelerate growth by offering it in as many places as possible and further refining the price model, add new versions. This is where Tesco comes in. They now need visibility for all those people who say that phones are just for 'calls and texts' - the kind who swore in 2003 that they never needed a mobile phone - and who are unlikely to walk into an O2 or Orange shop. This is now about keeping up momentum, including branching out to other networks.

The iPhone's exclusivity is wearing off now - every Tom, Dick and Harry has one - so don't limit its growth by only offering down a select few distribution channels.
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Quite possibly the best way to sum up what Apple have been up to. :)

I just hope Apple bring phase 3 to our American cousins so they have more choice!
 
KP Nuts said:
Having been with Orange for nearly a decade I was keen to get an iphone when they started to offer it. I have been a premium customer spending £2 - 3k a year with them.

However, instead of my usual discounts, Orange claim that their prices are fixed by Apple, and they couldn't offer me any deals despite my loyalty and history of large spending. I personally doubted this was entirely true.
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The prices are fixed. As you currently spend between £166 and £250 per month on orange a £125 iPhone contract might save you a bit of money.

As for the council house, isn't that more related to your circumstances? Rather than income.
 
KP Nuts said:
However, instead of my usual discounts, Orange claim that their prices are fixed by Apple, and they couldn't offer me any deals despite my loyalty and history of large spending. I personally doubted this was entirely true.
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Knowing first hand the limits and costs imposed on Apple's hardware and software resellers, it's entirely possible the prices are fixed...or at least limited in terms of profit, rather than fixed.

We'll see what happens with Tesco. I think Orange would undercut O2 more if they could, purely to get more customers.
 
KP Nuts said:
OH AND THEN IN 100 YEARS I'LL HAVE A HOME...

Why are you swallowing it is a better question. More people thinking like me, less control given to Apple, Tesco and all the other take take take takers out there. We are pandering to them, because they are cleverer than....YOU. Wake the &^%$ up.
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Well, houses are certainly under £300k. http://news.bbc.co.uk/1/shared/spl/hi/in_depth/uk_house_prices/counties/html/county24.stm

Cornwall
Average house price
£175,644
Detached £235,148
Semi-detached £147,772
Terrace £135,979
Flat £122,526

Yeah, get a flat then.

edit: to be fair, it brings into contrast me buying a detached house near Cambridge in 2001 for £118k doesn't it?
 
Kilamite said:
The iPhone works for start...
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Depends on who you ask...

powers74 said:
Going the way of? Did the hype of the RAZR even last two years? Did it have any significant updates? I.... I think that statement is a bit misguided.
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The comment was more about the similarity in mass marketing of both products. First exclusivity...then flog it to anyone who wants it
 
KP Nuts said:
Having been with Orange for nearly a decade I was keen to get an iphone when they started to offer it. I have been a premium customer spending £2 - 3k a year with them.

However, instead of my usual discounts, Orange claim that their prices are fixed by Apple, and they couldn't offer me any deals despite my loyalty and history of large spending. I personally doubted this was entirely true.
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Since when did you ever get rewarded for loyalty with contracts like mobile phones? Companies want more new business, they've already got yours.
Price fixing aside, ALL the best deals are given to new customers.
 
Kebabselector said:
The prices are fixed. As you currently spend between £166 and £250 per month on orange a £125 iPhone contract might save you a bit of money.

As for the council house, isn't that more related to your circumstances? Rather than income.
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Hi GT!


All that is missing now is Virgin Mobile.
 
daneoni said:
First exclusivity...then flog it to anyone who wants it
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Well, then I suppose they're similar in that respect. Still there was never RAZR2, RAZR/S, RAZR.... The thing about iPhone is that there will be a newer better one every year, and *most likely* they will stop selling the predecessor so there will always be some luster of newness. Not so much with the Moto.
 
loadbang2 said:
Hi GT!
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sly.gif
 
abrooks said:
You're right, this isn't entirely true. Apple is most likely receiving a fee for each iPhone sold and possibly some of the monthly contract cost. O2 did exactly the same thing, completely ignored customer loyalty or corporate discounts and it's because so much money is being fed back to Apple.

Apple isn't controlling the prices but a lot of money from the unit sale and monthly contract is going back to Apple.

On your thoughts of competitive-ness I feel that Tesco can't add anything to the market, they may feel the need to discount units more but it's unlikely that O2 will allow them to undercut the current tariffs.
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i should think apple probably do directly influence the prices too - it's about brand image and how that relates to the IP, as much as anything else
 
capoeirista said:
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

Just another step in Tescos plan to sell everything.
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Don't knock it! I MISSED Tesco when I was abroad (I know, I know they're probably evil)

I like this. When I finally update my iPhone at least I'll get a load of Clubcard points in return for my ridiculously priced phone.
 
KP Nuts said:
Why are you swallowing it is a better question. More people thinking like me, less control given to Apple, Tesco and all the other take take take takers out there. We are pandering to them, because they are cleverer than....YOU. Wake the &^%$ up.
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What are you complaining about? You don't want the device, so even it they made it cheaper you would not want it, right?
Basically you want apple to design something else and sell it cheaply?

Actually, your Robin Hoodish stance has inspired me: i have just mailed Ferrari, and demanded that they design a slow, cheap stationwagon.

$218,310 for a F430 Spider RWD 2-Dr Convertible V8 is far too expensive for me, and you can't even transport furniture in this car. Ferrari must be stopped, their attitude is disgusting, I've been living in a cardboard box for a few years because of Ferrari's pricelist.
 
Hmm, Tesco announce yesterday that they will have the iPhone (hopefully) in time for Xmas, Orange started selling them on 10 Nov, yet Vodaphone - who I am with - announce the day after Orange that they will have them "early next year".

What are VF playing at? I assumed it was Apple staggering the start dates to ensure supply but Tesco's announcement makes it look like that isn't the case.

Only consolation is that VF may come up with some good deals as they will be playing catch-up in the UK iPhone market.
 
KP Nuts said:
OH AND THEN IN 100 YEARS I'LL HAVE A HOME...

Why are you swallowing it is a better question. More people thinking like me, less control given to Apple, Tesco and all the other take take take takers out there. We are pandering to them, because they are cleverer than....YOU. Wake the &^%$ up.
Click to expand...
If £3,000 a year is insignificant to you, what were you complaining about in the first place? And if you really think that shoveling your money towards a telco is somehow morally superior to buying an iPhone, well, you're deeply misguided to say the least. I think you're just trying to rationalize the money you spent on a Blackberry when what you really wanted was an iPhone.
 
haha iphone is properly opening up now o2 vodfafone orange and now tesco
signature_SmileyFace.jpg
this is great news, now some competition for better contracts EG MORE TEXTS
signature_SmileyFace.jpg
 
this is good i suppose, it will be the cheapest way to get a brand new iPhone i'm guessing, shame im on vodafone :( theyre gonna charge a bloody fortune lmao
 
I heard that they are doing a special version of the iPhone exclusively for Tesco's.

It'll be called the 'Tesco Value iPhone', it'll have either a fetching blue and white striped back cover, or a Burberry tartan option. It comes pre-programmed with your local private-hire taxi number so you can easily get home after buying it, has a built in lighter, and the welcome screen is a picture of a Rottweiler

The phone'll cost £29.99 with 200 clubcard points, and it's PAYG only. £10 gets you no voice minutes but unlimited free calls to taxi's and take-aways, 1000 texts and unlimited data, as long as you are only downloading from torrent sites.
 
Mike Oxard said:
I heard that they are doing a special version of the iPhone exclusively for Tesco's.

It'll be called the 'Tesco Value iPhone', it'll have either a fetching blue and white striped back cover, or a Burberry tartan option. It comes pre-programmed with your local private-hire taxi number so you can easily get home after buying it, has a built in lighter, and the welcome screen is a picture of a Rottweiler

The phone'll cost £29.99 with 200 clubcard points, and it's PAYG only. £10 gets you no voice minutes but unlimited free calls to taxi's and take-aways, 1000 texts and unlimited data, as long as you are only downloading from torrent sites.
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apple + tesco in partnership produce the : Apple chavtouch lmfao
 
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