I have AT&T but the situation seems to be the same with other US carriers. I think the fee for the Apple Watch is excessive. I pay $10 for my iPad, and I think that is reasonable given the types of things people do with their tablets. But the same price for a watch? Anyway, I had 2 Series 3 watches last year and discussed situation with AT&T. They tried looking at plan options for my overall service to reduce the price so I would not see any significant increase for the watches. Problem is I have an excellent grandfathered plan and changing to any current plan would cost significantly more, so that wasn't an option. The only thing they could do was to waive the activation fee and give me 3 months service for free. I think that is pretty standard. I'm going to try with again with my Series 4 watches, but I suspect it will be the same situation. They say they never have promotions for wearables, like reducing the price or a bundle for more than one watch. If this is exactly the same situation with other carriers, it seems like some sort of price fixing. Question is if anyone has ideas or experience on options besides just using the watch with the iPhone and avoiding the cost all together?