Lets see... With my $10 a month plan I can make and receive phone calls, make and receive text messages, receive notifications of possible important events - smoke detectors, motion events at my front door and outside cameras, calendar events, reminders, etc., open and close my garage door and check status, turn my alarm system on or off and check status, play a round of golf always knowing my position on the course, etc., etc., etc. all while leaving my iPhone at home or in the car. For me it's a no-brainer and honestly a deal at $10 a month! Don't want to spend $10 a month? - carry your iPhone around with you and get the same info via Bluetooth for "free". Would I like all this for $5 a month or for free? Sure, but I'd also like free lunches too.