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The 10th anniversary iPhone will be called the Apple Phone.

audioglass

audioglass

macrumors newbie
Original poster
Sep 8, 2017
1
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This is why the 10th anniversary iPhone will almost certainly be called the Apple Phone instead of the iPhone edition / iPhone X / iPhone 8:

1) Apple has been slowly but surely shifting to a monolithic brand architecture system for its products and services, noticeably since the 2014 hiring of the CEO of Wolff Olins, a branding agency whose work and approach I'm quite familiar with. Beyond a simple endorsement brand architecture approach, commonly used to lend credibility to sub brands through close linkage to a usually more loved / well known mother brand, the monolithic approach Apple is taking is to very clearly build equity and focus into the Apple brand itself, instead of dilute with lots of different sub brands. This is especially important for the brand given how much more Apple is embedded in people's lives now and in the future:

Apple Pay
Apple Watch
Apple Music
Apple TV
Apple Phone

2) This device is the right device to bring in the Apple Phone name. The Apple Phone will represent a markedly different and much more wireless user experience: no home button, no Touch ID, no wired charging required, no lightning EarPods included (doesn't fit with Apple Phone brand - either nothing included or will include AirPods, which could justify the higher price a little more) as well as a lot more focus on a truly wireless Siri-led experience across Apple's products and services. Beyond just the individual features, the combination shows that the Apple Phone is meant to signal a clear new beginning to how Apple envisions users interacting with their world in the future: fully wireless as a start, and increasingly AI led in the future.

3) What happens to the iPhone brand? It will continue to be used on lower end "legacy" devices with a visible home button and wired-only charging, until those too are eventually phased out for true all-wireless devices.

All the above points alongside the significance of the 10 year anniversary and the leaked retro Apple "rainbow stripes" wallpaper in iOS 11 GM together very strongly indicate this phone will be called the Apple Phone.

Just my opinion, of course.
 
audioglass said:
This is why the 10th anniversary iPhone will almost certainly be called the Apple Phone instead of the iPhone edition / iPhone X / iPhone 8:

1) Apple has been slowly but surely shifting to a monolithic brand architecture system for its products and services, noticeably since the 2014 hiring of the CEO of Wolff Olins, a branding agency whose work and approach I'm quite familiar with. Beyond a simple endorsement brand architecture approach, commonly used to lend credibility to sub brands through close linkage to a usually more loved / well known mother brand, the monolithic approach Apple is taking is to very clearly build equity and focus into the Apple brand itself, instead of dilute with lots of different sub brands. This is especially important for the brand given how much more Apple is embedded in people's lives now and in the future:

Apple Pay
Apple Watch
Apple Music
Apple TV
Apple Phone

2) This device is the right device to bring in the Apple Phone name. The Apple Phone will represent a markedly different and much more wireless user experience: no home button, no Touch ID, no wired charging required, no lightning EarPods included (doesn't fit with Apple Phone brand - either nothing included or will include AirPods, which could justify the higher price a little more) as well as a lot more focus on a truly wireless Siri-led experience across Apple's products and services. Beyond just the individual features, the combination shows that the Apple Phone is meant to signal a clear new beginning to how Apple envisions users interacting with their world in the future: fully wireless as a start, and increasingly AI led in the future.

3) What happens to the iPhone brand? It will continue to be used on lower end "legacy" devices with a visible home button and wired-only charging, until those too are eventually phased out for true all-wireless devices.

All the above points alongside the significance of the 10 year anniversary and the leaked retro Apple "rainbow stripes" wallpaper in iOS 11 GM together very strongly indicate this phone will be called the Apple Phone.

Just my opinion, of course.
Click to expand...

I’d buy that for a $ or 999 of them in this case.
 
audioglass said:
This is why the 10th anniversary iPhone will almost certainly be called the Apple Phone instead of the iPhone edition / iPhone X / iPhone 8:

1) Apple has been slowly but surely shifting to a monolithic brand architecture system for its products and services, noticeably since the 2014 hiring of the CEO of Wolff Olins, a branding agency whose work and approach I'm quite familiar with. Beyond a simple endorsement brand architecture approach, commonly used to lend credibility to sub brands through close linkage to a usually more loved / well known mother brand, the monolithic approach Apple is taking is to very clearly build equity and focus into the Apple brand itself, instead of dilute with lots of different sub brands. This is especially important for the brand given how much more Apple is embedded in people's lives now and in the future:

Apple Pay
Apple Watch
Apple Music
Apple TV
Apple Phone

2) This device is the right device to bring in the Apple Phone name. The Apple Phone will represent a markedly different and much more wireless user experience: no home button, no Touch ID, no wired charging required, no lightning EarPods included (doesn't fit with Apple Phone brand - either nothing included or will include AirPods, which could justify the higher price a little more) as well as a lot more focus on a truly wireless Siri-led experience across Apple's products and services. Beyond just the individual features, the combination shows that the Apple Phone is meant to signal a clear new beginning to how Apple envisions users interacting with their world in the future: fully wireless as a start, and increasingly AI led in the future.

3) What happens to the iPhone brand? It will continue to be used on lower end "legacy" devices with a visible home button and wired-only charging, until those too are eventually phased out for true all-wireless devices.

All the above points alongside the significance of the 10 year anniversary and the leaked retro Apple "rainbow stripes" wallpaper in iOS 11 GM together very strongly indicate this phone will be called the Apple Phone.

Just my opinion, of course.
Click to expand...

Your thread title definitively states "The 10th anniversary iPhone will be called Apple Phone", then at the end of your post, you state "it's your opinion". Seems contradictory.

Ultimately, I do not think Apple is will be labeling it the "Apple Phone". I think there will be some other marketing term attached behind the OLED model.
 
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The most recognizable name in electronics is all of a sudden going to be dropped.

hqdefault.jpg
 
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Except its not a phone anymore. Who even calls? The percentage is low I bet. Text. Social media. Text. Phone rings. Text "Don't call me" text.....
 
audioglass said:
This is why the 10th anniversary iPhone will almost certainly be called the Apple Phone instead of the iPhone edition / iPhone X / iPhone 8:

1Just my opinion, of course.
Click to expand...

Predicting the dropping of the "iPhone" name intrigues me. How much have you had to drink in the last couple of hours? :D

Zxxv said:
Except its not a phone anymore. Who even calls? The percentage is low I bet. Text. Social media. Text. Phone rings. Text "Don't call me" text.....
Click to expand...
"Who even calls?"

Adults. :eek:
 
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The iPhone brand name is seriously valuable at this point. Maybe if Apple were to release their first ever smartphone on Tuesday, it would be called Apple Phone - but not after it has been called iPhone for 10 years and the name is recognizable globally.

I also don't see Apple renaming iMac to Apple Mac anytime soon...
 
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When you think Apple what's the first thing to come to mind? The iPhone, the thing Apple is most famous for. I doubt they'd drop that name. Instead of the "Apple Phone" why not the "Apple iPhone" which is what some people already call it.
 
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Zxxv said:
Except its not a phone anymore. Who even calls? The percentage is low I bet. Text. Social media. Text. Phone rings. Text "Don't call me" text.....
Click to expand...

It’s true. It’s essentially a mobile computer at this point. Could be called a small iPad even. That’s what I’ve always thought. But I read an interesting take on it the other day - a phone was always a device for making calls. But what if the definition of a mobile phone slowly changes? Young kids growing up only know cell phone or mobile phone or phone as a pocketable computer. To them, the definition of phone could be mobile computer.
 
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I doubt it will be called the "Apple Phone". That sounds like garbage. The reason they named those services with Apple is because "iPay, iWatch, iMusic, iTV" sound like garbage.
 
"iPhone" is one of the most recognized and highest profit generating brand names on the planet, with 10 years of history and reputation behind it.

Yeah, Apple will totally change it. :rolleyes:
 
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profets said:
It’s true. It’s essentially a mobile computer at this point. Could be called a small iPad even. That’s what I’ve always thought. But I read an interesting take on it the other day - a phone was always a device for making calls. But what if the definition of a mobile phone slowly changes? Young kids growing up only know cell phone or mobile phone or phone as a pocketable computer. To them, the definition of phone could be mobile computer.
Click to expand...

Thanks for making me think different :)
 
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No way they drop "iPhone". There's no need to even say "the Apple iPhone" because there is so much brand recognition with simply the word "iPhone." Apple could officially drop the "i" and people would still call it the iPhone, imo.
 
joeblow7777 said:
"iPhone" is one of the most recognized and highest profit generating brand names on the planet, with 10 years of history and reputation behind it.

Yeah, Apple will totally change it. :rolleyes:
Click to expand...
Agreed.

It would be like Microsoft rebranding Windows to Microsoft Operating system.

IPhone is arguably the most iconic brand of the last 10 years (maybe longer), so there's no way they are removing it.

Even if Apple did change the name, the whole world would still refer to it as the new(est) iPhone, so it's a pointless exercise.
 
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Azzin said:
Agreed.

It would be like Microsoft rebranding Windows to Microsoft Operating system.

IPhone is arguably the most iconic brand of the last 10 years (maybe longer), so there's no way they are removing it.

Even if Apple did change the name, the whole world would still refer to it as the new(est) iPhone, so it's a pointless exercise.
Click to expand...

LOL, wasn't there chatter at one point about "OS"?
 
profets said:
It’s true. It’s essentially a mobile computer at this point. Could be called a small iPad even. That’s what I’ve always thought. But I read an interesting take on it the other day - a phone was always a device for making calls. But what if the definition of a mobile phone slowly changes? Young kids growing up only know cell phone or mobile phone or phone as a pocketable computer. To them, the definition of phone could be mobile computer.
Click to expand...
You see 7-10 year olds going around with iPod touches and even iPhones everyday now. In fact a few of my friends just got an iPod touch instead of iPhone since the phone part is so unnecessary at this point.
 
TheSkywalker77 said:
You see 7-10 year olds going around with iPod touches and even iPhones everyday now. In fact a few of my friends just got an iPod touch instead of iPhone since the phone part is so unnecessary at this point.
Click to expand...

The phone part is unnecessary if they don't need the functionality of what a phone does. That's basically what an iPod is, excepts it doesn't have cellular.
 
The "i" brand is still strong in Apple.
iMac. Heck, Apple even released iMac Pro. Then there's iPad as well.
The iPhone brand has become so iconic that it will be suicide if Apple actually moves away from it. Any basic marketer can tell you that.
 
I think iPhone is one of the most iconic names of our time - inseparably intertwined with the era of the visionary Steve Jobs. It's representing the whole company as its flagship product.

Do you seriously think they will change it to the most ordinary name "Apple phone"?
Apple will change its name to "Passion Fruit Inc." before they will do what you predict.
 
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