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The 10th anniversary iPhone will be called the Apple Phone.

audioglass said:
This is why the 10th anniversary iPhone will almost certainly be called the Apple Phone instead of the iPhone edition / iPhone X / iPhone 8:

1) Apple has been slowly but surely shifting to a monolithic brand architecture system for its products and services, noticeably since the 2014 hiring of the CEO of Wolff Olins, a branding agency whose work and approach I'm quite familiar with. Beyond a simple endorsement brand architecture approach, commonly used to lend credibility to sub brands through close linkage to a usually more loved / well known mother brand, the monolithic approach Apple is taking is to very clearly build equity and focus into the Apple brand itself, instead of dilute with lots of different sub brands. This is especially important for the brand given how much more Apple is embedded in people's lives now and in the future:

Apple Pay
Apple Watch
Apple Music
Apple TV
Apple Phone

2) This device is the right device to bring in the Apple Phone name. The Apple Phone will represent a markedly different and much more wireless user experience: no home button, no Touch ID, no wired charging required, no lightning EarPods included (doesn't fit with Apple Phone brand - either nothing included or will include AirPods, which could justify the higher price a little more) as well as a lot more focus on a truly wireless Siri-led experience across Apple's products and services. Beyond just the individual features, the combination shows that the Apple Phone is meant to signal a clear new beginning to how Apple envisions users interacting with their world in the future: fully wireless as a start, and increasingly AI led in the future.

3) What happens to the iPhone brand? It will continue to be used on lower end "legacy" devices with a visible home button and wired-only charging, until those too are eventually phased out for true all-wireless devices.

All the above points alongside the significance of the 10 year anniversary and the leaked retro Apple "rainbow stripes" wallpaper in iOS 11 GM together very strongly indicate this phone will be called the Apple Phone.

Just my opinion, of course.
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We will see how it will roll out during the event. Any news including leaks prior to the event should be taken lightly or skeptically. Do not too hung up with pre event news or leaks because they may not materialize.
 
I think iPhone is one of the most iconic names of our time - inseparably intertwined with the era of the visionary Steve Jobs. It's representing the whole company as its flagship product.

Do you seriously think they will change it to the most ordinary name "Apple phone"?
Apple will change its name to "Passion Fruit Inc." before they will do what you predict.
 
borntrouble said:
I think iPhone is one of the most iconic names of our time - inseparably intertwined with the era of the visionary Steve Jobs. It's representing the whole company as its flagship product.

Do you seriously think they will change it to the most ordinary name "Apple phone"?
Apple will change its name to "Passion Fruit Inc." before they will do what you predict.
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I agree. The "Apple Phone" just doesn't fit appropriately. It takes away the moniker and the history behind what Jobs started. It has a lot of history behind it.
 
Does anyone live around SJ theater ??? let go there see what they decorate outhere and we could get some information :)
 
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titrau said:
Does anyone live around SJ theater ??? let go there see what they decorate outhere and we could get some information :)
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My bet is you won't see anything. It is merely a presentation at their serene, perfectly designed office park. Would they muck it up wth signage for a brief visit by the press? Unlikely.
 
Of course he got house and neighbor ?,,, and of course same block or area people live near could see him all the time , otherwise he live at Apple Park so no one cant entering :)
 
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joeblow7777 said:
"iPhone" is one of the most recognized and highest profit generating brand names on the planet, with 10 years of history and reputation behind it.

Yeah, Apple will totally change it. :rolleyes:
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Yves Saint Laurent which was founded in 1961 is a huge global luxury brand has been known as YSL for decades changed it's name to Saint Laurent Paris in 2012 thanks to the new at the time creative Director Hedi Silmane (Hedi is no longer there). The brands sales jumped up 30% within the first year. That being said, don't completely rule out his opinion.
 
mebehere said:
X = 10. 10 year anniversary. I think it makes sense to call it X.
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It might be called X as a letter, not a number. The new update phones are rumored to be iPhone 8, which leads up to a confusing collision in nomenclature if the 'X' is a "ten".

Also consider that 'Mac OS X' existed since 1998 and millions of people pronounced - and continue to pronounce it like the letter "X" /ˈɛks/. Apple wanted to get away from that, hence the renaming of OS versions (and making it "macOS").
 
Their is giveaway iphone 8 games on others site
if anyone who guess correct name theycship for free iphone 8 gift
i guess = apple phone

hope win
 
Huginnmuninn said:
It might be called X as a letter, not a number. The new update phones are rumored to be iPhone 8, which leads up to a confusing collision in nomenclature if the 'X' is a "ten".

Also consider that 'Mac OS X' existed since 1998 and millions of people pronounced - and continue to pronounce it like the letter "X" /ˈɛks/. Apple wanted to get away from that, hence the renaming of OS versions (and making it "macOS").
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It's a Roman numeral, representing the 10th anniversary of the iPhone.

It's not to do with the typical version numbering scheme of the iPhone.
 
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Ralfi said:
It's a Roman numeral, representing the 10th anniversary of the iPhone.

It's not to do with the typical version numbering scheme of the iPhone.
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I suppose you don't realize that was also the case with Mac OS X (which was exactly my point) - or are you one of those people who've gotten it wrong since 1998?
 
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