There's a different between criticizing his talent and not being in line with his design philosophy. No, I am not a designer, but I know what I want from a computer and that is what I'm buying, not a sculpture. While I like the look of his designs, I do not like the functionality he's been willing to give up of late for just a little bit more thinness. With a computer, the design has to be balanced by the engineering side. With Apple's designs of late, I see Ive making a piece of art and the engineers struggling to put a computer inside of it.
While I agree with you to some extent about the willingness to sacrifice bleeding-edge performance for elegance, or rather, for a balance of features based on design priority, I think this is most applicable to the portables.
To that end, Apple's design philosophy incorporates more goals than just pure aesthetics and pixel-pushing or number-crunching performance.
Physical performance has, over time, become a consideration of far greater importance to them as well, by which I mean both physical durability, which admittedly varies, and materials usage. Ergonomics as well, is another factor in certain design choices.
Economic performance, of course, is the overarching goal, and if a thinner, badass-looking metal notebook that's a little too small to hold the newest graphics card will sell more, a thinner aluminum notebook we get. if choosing machined aluminum eliminates 40% of the parts that go into the process, we get machined aluminum. If reducing toxicity in the manufacturing process and getting Green PR is a goal, we get logic boards free of common manufacturing toxins, and we get recyclable body materials. If it's more cost effective for the entire line to be based on those materials, we get a materials-cohesive product line.
All I'm saying is that Apple doesn't make flippant design decisions. Everything is a calculated balancing act to grow the bottom line.
Now, that said, since the introduction of the first G5 PowerMacs, tower design and performance have necessarily been more intimately linked. In order to move beyond the stagnating G4 line from Motorola, Ive and his team were
forced to pay incredible attention to case design. The G5 would not have worked in a relatively thrown-together internal setup like the G4 towers (I have the MDD myself).
The process that led them to seven discrete airflow zones with nine low-RPM fans taught them more than a few things about high-performance meticulous design, and also had some nice side effects like quieting the former wind-tunnel designs to barely audible.
All of this is to say, that given the design goals we know they embrace, and the level of detail-oriented design expertise they have gained from the G5s and the transition to Intel (which allowed them to do even more than they could within the limitations of the G5), the exterior of the case may have seen the greater part of its refinement already, while they will likely continue to take advantage of newer hardware to optimize the design of the internals. Lower cooling requirements and greater throughput to more I/O may allow for some interesting changes under the hood.
But I seriously doubt that we'll be seeing any carbon-fiber tesseract-shaped four-dimensional cases any time soon.
Just a hunch
