Man Utd, to put it bluntly, are filthy rich.
In other words, they can afford to screw up again, and again, and again, and again when it comes to player and manager recruitment - AND despite their owners loading the club with debt and constantly siphoning cash form the club...
...they can still afford to repeatedly hit the reset button and start the project over. Because kids in Asia, soccer newbies in the USA, TV viewers in Africa, and fans in South America keep buying shirts and swag, TV subscriptions, and buy the endless officially endorsed products Ed Woodward continues to pull out of his hat. And that's even before the monstrous tsunami of TV money drowns the club further in wealth.
If Man City and Chelsea can go from nowhere to champions in a handful of years with a big-spending owner, Man Utd, with all their revenue, can certainly take comfort in knowing they are surely too big to ever fail (i.e. do a Leeds) or even slide into also-ran status like Liverpool - a club who are cursed to be too well-run to do a Leeds but never quite rich enough to bust into the very top...yet.
And hey! The next time you pass through the Gulf of Guinea, don't forget to
enjoy some lovely Chi - Man Utd's OFFICIAL Nigerian soft drinks partner!