I used to think that way, but I am beginning to question that assumption. Fans of small-to-medium-sized clubs are genuinely angry at attempts to wall off the upper tier of club football with things like the Super League. As long as their club is one of the 'little guys' they see the inequality and lack of fairness in the system.
But dangle the prospect of a billionaire sugar daddy owner in front of them (nevermind who it is or where they are from or where they got their wealth), and suddenly they have stars in their eyes. They've 'made it', and the prospects of star players and trophies makes them forget the systemic issues they once complained about - because those issues are no longer their problem.
I'll believe that fans truly want fairness and competition when I see fans stop coming to matches, buying merch, and subscribing to TV in protest. Because as long as they continue to pay, they are voting a resounding 'yes' to the concept of super clubs and super leagues, and the shadowy suits who run and profit off of them without any meaningful regulation, and who genuinely think they own the whole sport.
Listen to Leeds CEO and general waste-of-human-flesh Angus Kinnear speaking of the idea of independent football governance as "akin to Maoist collective agriculturalism." So apparently the 'right' way to run football is a self-regulated cabal of hedge fund managers, petro-state monarchs and TV corporations. Great! We are hosing people like Kinnear down with a deluge of cash under the current system, so his arrogance is unsurprising and we deserve what we get (such as skyrocketing ticket/subscription prices, a European Super League, more small clubs getting wound up every year) if we don't change things.