The annoying thing is they were so close to a good concept. The "Think you know Margate?" tagline would have been perfect, but rather than just targeting the gay community they should have opened it up to include clubbers, watersports enthusiasts, gourmet diners, art lovers etc. and had one poster aimed at each. Saying that, the Margate team did take some good shots, but the team in London didn't have a clue about graphic design. That leaflet could have been done by a bunch of schoolchildren with very little computer knowledge and those posters were simply awful.
I'm not surprised Mona went, but it really ought to have been Debra IMO.