First off, this is friend of a friend information, so I can't completely vouch for it, but I heard some sad news today that I wanted to share. I work for a company that primarily does post production and motion graphics in Los Angeles. We exclusively use Apple products - about 60+ Mac Pros, a handful of iMacs, 10 Macbook Pros, and all the server parts to have about 150 TB of storage over a fibre network. The owner has been invited by Apple to give talks on his business at Apple stores occasionally, and for the most part it's been Apple all the way. (Accounting even uses imacs that run windows.) The IT director told me today that his sources told him that Apple is getting out of the professional market. No Xserves (done), no professional editing software (done), no professional hardware (headed that way.) He mentioned that the Mac Pro is a dying breed at Apple, and it's possible that we won't ever see an update. As a company, Apple has been trending toward meeting the needs of the average consumer. Since the iphone and ipad now represent the majority of Apple's market (and profit), there isn't a need to meet the needs of the professional anymore. (I say anymore since we all know it wasn't always this way. Before the iphone, Apple's strongest customer was the professional.) Apple has been known for changing directions abruptly and at times seemingly without justification. (Does everyone have to upgrade to lion for icloud support? Is rosetta really weighing lion down that much? Is Final Cut X really a replacement to Final Cut 7?) Love Apple or hate Apple, it does what it wants and isn't afraid to alienate a consumer if it no longer wants to cater that that market. So now we find ourselves in the sunset of Apple's professional presence. I'm not expecting any new Mac Pros. Editing systems here won't be running Final Cut anymore. Motion graphics will be running Adobe products on PC's since it will be better optimized. If an iMac isn't enough, a PC for us. The IT director is hoping that the current tech we use will be fine for the next 3-5 years. After that, it's a transition to windows machines. He's hoping he won't be around to support it. They may be much faster machines 3-5 years from now, but support on them will be a nightmare, he says. I'm not trying to speculate for the sake of speculation, but I thought I'd let you all know what is most likely around the corner for Apple. If you think about, the writing has been on the wall for a while, but the reality of all this may be sooner than you think.