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It's hard to say what Apples up to. While all corporations goal is to maximize profit, Apples extreme obsession with money clouds their ability to think clearly. Obviously being wildly successful most of what they do is working as designed...If Apple has no intentions of slowly abandoning professionals I will be very surprised.

My big concern with Cloud-centric posturing by Apple is that it only can be effective -- including high performance -- IF there's a high performance network connection to the cloud, which isn't a trivial expense. We can look at how the Apple TV still doesn't have huge sales or 1080p as inferential evidence that Apple kind of understands this (some).




I'm not sure I understand your point but I think you are saying:
1. If Apple leaves the Pro market, Pro Users will have to buy non-Apple Pro stuff.
2. Pro's will then buy other non-Apple stuff (home PCs, non-iPhones, etc)
3. The Pro's will no longer recommend Apple stuff to others.
4. This will be a big deal for Apple because Pro's are influential.

If any of this was true why did Apple have single digit market share in late 1990s and early 2000s when all Apple had was the Pro market? Following your logic, those influential Pro's should have been evangelizing Apple gear to everyone they know and Windows would have never taken off...Heck the Newton would have been a success...

They were too busy hanging on, not willing to quit on Apple, waiting for Apple to help them evangelize, which is what finally happened with the iMac (Phsae I) and then OS X (Phase II).



Sure, the big money comes from the consumer stuff, but pro equipment serves a larger purpose. For one, pros are influencial and if you get them all saying bad things about Apple products then that will have a negative influence well beyond their numbers.

The other is that it is good to have a flagship. GM makes a Corvette not because it makes a ton of money, but because it shows that the company is capable of more than compact sedans. IBM may not make a lot of money from a handful of supercomputers, but it certainly gives them notoriety beyond their normal products.

Apple should keep a strong high-end presence even if it is not immediately profitable.

Agreed, although I'd also argue that it is immediately profitable too - - the problem is that its benefits are not obvious from an accounting perspective: afterall, a Pro who uses a Mac Pro convinces a friend to consider a Mac and they buy a MacBook, or an iPad ... which Apple Division gets credit for the sale?

The paradigm is that when you think differently, success has to also include crossing across product lines. Even Porsche doesn't just sell the 911.


-hh
 
I'm assuming that we we say Pro folks are talking about Creative Professional, as that is where the thread started. I've never seen any evidence that Apple's success in this market has had any significate impact on their other products selling well. The math just doesn't even come close to working out.

I think people are overstating the influence of the Creative Pro market.

Many used to argue that Mac OS was better than Windows up to Win '95. But Windows still gained. Where was the influence of the Pro's? The real influence during the PC era was corporations/enterprise.

What happened was that normal folks (not movie editors or designers) had to work on Excel spreadsheets and Word docs at home. So, they bought a Windows PC for home. Didn't matter how "cool" or "insanely great" the Macs of the time where.

In the PC-era Apple lost the corporate market so it went after Creatives to make a buck. It needed a niche.

Now Apple simply doesn't need Creative Pros. The revenue brought in both directly and indirectly (via some magic halo effect of creative pro's telling others about Apple products) is microscopic compared to first iPod and now iPhone and iPad revenue.

You mean to tell me that the iPhone and iPad would not have been just as successful if Final Cut Pro or Logic were never Apple produts? Or if the Mac Pro never existed? I seriously doubt that.



I'm not arguing that the Pro market is going away entirely. I am saying that it will drastically decrease over time and that it is not a market Apple cares to particpate in. They will let Dell/Lovenov/Acer/ASUS have the workstation/desktop (aka 'PC') market.

Apple has the data to know that losing this market won't even make them blink. One week's sales of iPads and iPhones will make up for a year of Mac Pro's and FCP.

I completely agree with this. The pro market is waning, the consumer market is expanding. Apple prides itself on its focus and "the things we say no to" (quoting Jobs). Unfortunately the focus of Apple has been shifting to the common consumer, and the pro market isn't part of that equation anymore. An imac is enough computer for Apple's customer base, leaving the Mac Pro to be the next cast off.
 
I think the OP has a point in that Apple appears to be moving towards being primarily a content provider that also produces a terrific set of devices on which to purchase and enjoy the said content.

For example does the user need optical drives? No, Apple doesn't sell DVDs. How about Bluray? No, it competes with HD downloads. Maybe FLAC and MPEG support? No, Apple doesn't sell those formats.

Does the user need to see their Library, or even know what it is? No, folders are bad and iOS proves you don't need them. Do users need to know how to organize? No, just let iCloud handle that for them.

I see nothing in the future for serious desktop users at Apple. I really hope that I'm wrong, that Mr. Cook will steer the company away from its current path. A new Mac Pro and some serious rethinking about the way Lion works would be a great sign.
 
another "Mac Pro Going Away" thread? wow...


any mac pro thread is better than no mac pro threads . . . ;)


It would actually be interesting to see all the annual Mac Pro sales figures for the past 10 years both in terms of revenue and units sold.
 
The pro market is waning, the consumer market is expanding.

Huh?

Both markets are still the exact same size. Pros didn't stop making movies, writing software, computing the human genome, rendering 3D, or running Matlab. Consumers just started buying iPads instead of computers.

The pro market hasn't gone anywhere.
 
Huh?

Both markets are still the exact same size. Pros didn't stop making movies, writing software, computing the human genome, rendering 3D, or running Matlab. Consumers just started buying iPads instead of computers.

The pro market hasn't gone anywhere.

Reading that statement that you replied to is becoming pretty tiring. I can't figure out why people don't understand this, but in order to have a "consumer market" then you also need the "professional market" to create stuff for the consumers to consume. This isn't rocket science, really. What's next? As long as there is a consumer market, then people need to create stuff for those consumers. That's why the enterprise and professional markets are alive and well. To think otherwise is just naive.

----------

I think the OP has a point in that Apple appears to be moving towards being primarily a content provider that also produces a terrific set of devices on which to purchase and enjoy the said content.

For example does the user need optical drives? No, Apple doesn't sell DVDs. How about Bluray? No, it competes with HD downloads. Maybe FLAC and MPEG support? No, Apple doesn't sell those formats.

Does the user need to see their Library, or even know what it is? No, folders are bad and iOS proves you don't need them. Do users need to know how to organize? No, just let iCloud handle that for them.

I see nothing in the future for serious desktop users at Apple. I really hope that I'm wrong, that Mr. Cook will steer the company away from its current path. A new Mac Pro and some serious rethinking about the way Lion works would be a great sign.
There is nothing wrong with keeping the file system away from users. There is no reason for users to have to look in there at all and the operating system should encapsulate this and present them with something that they do not have to think or care how it works, but simply gives them access to the documents/data that they need to do their job.

99.% of people have no idea how their cell phone works. Does it matter? 99% of computer users have very little idea about the file system. Apple has tried to keep people away from messing around in there for a long, long time before Lion and iOS. That's why it discourages you from "cutting".

----------

I am too lazy to find the correct threads yet, but the ones I have seen complaining about Exposé and Spaces did go into detail a fair bit.

I guess I can see nothing wrong in going from this fairly complex visualisation of my work spaces, which is okay and can be worked with

to this wonderful representation, of which I can not make head or tails, though I like the minimalistic looks, as I can only see miniatures of what I work with. Ah, I shall upgrade to Lion again.


PS: Please use your imagination and imagine this on a 1920 x 1200 display, which helps a lot in SL, but in Lion it is still ****ed up, ahem, turded.

I don't need to imagine - I have a 1920 x 1200 display. So your whole reasoning is that because Apple have slightly changed a feature that you're used to shows that Apple is clearly moving away from the pro market?

I prefer the current implementation of spaces/expose and I make it work for me. I simply know and remember what I use desktop 1 to # for. The small icons are enough to give me a hint if I am not sure.
 
There is nothing wrong with keeping the file system away from users. There is no reason for users to have to look in there at all and the operating system should encapsulate this and present them with something that they do not have to think or care how it works, but simply gives them access to the documents/data that they need to do their job.

99.% of people have no idea how their cell phone works. Does it matter? 99% of computer users have very little idea about the file system. Apple has tried to keep people away from messing around in there for a long, long time before Lion and iOS. That's why it discourages you from "cutting"..

Exactly. If the user is considered to be a brain-dead teenybopper who, without knowing anything about computers, wants to do some serious Facebooking and Tweeting between classes and who "needs" a computer playing music and videos purchased from Apple then yes, you are correct.

However there are people who use computers and even know a little bit about how they work. Most likely they're reading the Mac Pro forum rather than the iPad forum.
 
Huh?

Both markets are still the exact same size. Pros didn't stop making movies, writing software, computing the human genome, rendering 3D, or running Matlab. Consumers just started buying iPads instead of computers.

The pro market hasn't gone anywhere.


The markets may be same size, but relative to Apple the markets have been shifting to consumer grade equipment/services for at least the last 4 years. The Pro market is tiny compared to the rest of Apple's customer base now.
 
I'm assuming that we we say Pro folks are talking about Creative Professional, as that is where the thread started. I've never seen any evidence that Apple's success in this market has had any significate impact on their other products selling well. The math just doesn't even come close to working out.

That's because you're looking for the wrong thing. Success is a relative term. Are you talking about relative to workstation sales across manufactures or are you talking about Mac Pro sales relative to other Mac and iSomething sales? Or simply from earning a profit on this market? Also, you're still seemingly confusing necessary and sufficient issues, and your throwing on top the need of some level of "success" to even be sufficient. I believe you're looking for things you'll never find, nor are required to make an argument for a Mac Pro.

I think people are overstating the influence of the Creative Pro market.

As you did above, one could easy say they have never seen any evidence that they are overstating the influence of that market. A dearth of data doesn't favor your hypothesis.

Many used to argue that Mac OS was better than Windows up to Win '95. But Windows still gained. Where was the influence of the Pro's? The real influence during the PC era was corporations/enterprise.

Why are you assuming the influence of the pro's in the 90's is the same, or similar, as it is today?

Now Apple simply doesn't need Creative Pros. The revenue brought in both directly and indirectly (via some magic halo effect of creative pro's telling others about Apple products) is microscopic compared to first iPod and now iPhone and iPad revenue.

Even from a pure numbers game, if you're still making money on the Pro's, there isn't a particularly great reason to stop making that money, even if you are making more money from the consumers.

You mean to tell me that the iPhone and iPad would not have been just as successful if Final Cut Pro or Logic were never Apple produts? Or if the Mac Pro never existed? I seriously doubt that.

Doubt all you like, but if you demand evidence, you should be able to provide some for your own arguments.

I'm not arguing that the Pro market is going away entirely. I am saying that it will drastically decrease over time and that it is not a market Apple cares to particpate in. They will let Dell/Lovenov/Acer/ASUS have the workstation/desktop (aka 'PC') market.

Apple has the data to know that losing this market won't even make them blink. One week's sales of iPads and iPhones will make up for a year of Mac Pro's and FCP.

I agree it will likely decrease over time, but only time will prove that to be true. If we can't get a national gig ethernet infrastructure put together, we're going to continue needing these workstations. What I do know is that right now workstations still fill a vary important niche in computing needs, even if it is a relatively small set of total sales. Apple should think carefully before abandoning that market. The primary effects would certainly be small if they did abandon it, but we haven't yet figured out a way which to determine the secondary effects might be without just trying it. So for now, so long as Apple is making money on Pros, I'd be reluctant to change much.
 
However there are people who use computers and even know a little bit about how they work. Most likely they're reading the Mac Pro forum rather than the iPad forum.

Yes and we have all that right now. If Apple locks away the file system n Mac OS, that's when we will have a legitimate reason to start these kinds of threads.
 
Reading that statement that you replied to is becoming pretty tiring. I can't figure out why people don't understand this, but in order to have a "consumer market" then you also need the "professional market" to create stuff for the consumers to consume. This isn't rocket science, really. What's next? As long as there is a consumer market, then people need to create stuff for those consumers. That's why the enterprise and professional markets are alive and well. To think otherwise is just naive.

Heck, this line from Pro to Consumer machines is even true at the micro level inside the work flow for my research. We run tasks on a cluster or the Mac Pro depending on the particular needs of that task (ie can it use >16 cores), then off load the output to the iMacs (of which we have 6) for finishing with less intensive tasks. Then certain members of our group have MBPs for doing work from home or when traveling (4 of these). If new models of Mac Pros stop, and complexity of tasks continue to increases, necessitating new purchases (kind of a given here), we may eventually have to switch the entire line to PCs. So, because you lost the Mac Pro, you're possibly jeopardizing 10 iMac/MBP sales, since going across platforms is still kind of a pain.

And until it gets easier and cheaper to use clusters for pretty much anything (at 10MB/s its a hassle transferring around TBs of raw data too much, or having to constantly be zipping/unzipping stuff), I can't see how this is going to change soon.
 
I'm not sure I understand your point but I think you are saying:
1. If Apple leaves the Pro market, Pro Users will have to buy non-Apple Pro stuff.
2. Pro's will then buy other non-Apple stuff (home PCs, non-iPhones, etc)
3. The Pro's will no longer recommend Apple stuff to others.
4. This will be a big deal for Apple because Pro's are influential.


Not a Pro and the Mac Pro would be overkill for me but I am holding back from buying any of Apple's other products because I can't get the desktop Mac that is right for me. Hard to support a company that doesn't have what you want.
And what is funny is that I got my first computer experience on a Mac that was a high end model at the time. Maybe that is what ruined it for me. I now want a consumer level mid sized Mac that has some of the features that Apple's Pro case provides.
 
The markets may be same size, but relative to Apple the markets have been shifting to consumer grade equipment/services for at least the last 4 years. The Pro market is tiny compared to the rest of Apple's customer base now.

It takes years for the enterprise to catch up. 40% growth so far in my business and then Apple starts pulling the rug out because growth was sluggish. Go figure. There are more creative professionals now using Apple gear than ever before and more transferring over everyday. 4 years ago the enterprise thought Apple was still like OS 9.
 
I don't think this is true, it certain doesn't seem like something Apple would be spreading around.

For any large organization which depends on Apple's hardware, the ability to opt into a power house like a Mac Pro is an important choice, even if the majority of people don't need it.

Apple got rid of the Xserver because OS X in the server market had a very small percent, the Mac Pro is a desktop computer for Apple's pro software, I sort of doubt Apple is kill all those things off
 
We just don't have the infrastructure and technology to entirely move away from workstations.
Workstations still have their place, but the segment is in a transitional state right now. Consumer CPU's are becoming powerful enough for some workstation users (allows them to get away from Xeons if they don't require ECC memory), and will continue to be the case as the core counts continue to increase on a single die. Even for those that do need ECC, the same trend will allow those that previously required DP systems (for enough cores), to opt for the less expensive SP based systems (not thinking purely on Apple, but the SP Xeon workstation in general, as other vendors are selling these quite a bit cheaper than Apple, and have similar equipment <can't get exact parity, but the CPUID is identical>).

Another fact that seems to be ignored in terms of workstation loads being transferred to the cloud, is ISP bandwidth. It's possible to get high bandwidth, but it costs a fortune right now (things like T1/T3/SONET, and it's only available in limited areas, as the physical location must be within the cable distance limits from the exchange).

It depends on what you develop. I use a Mini at work, but at home I have a Mac Pro, and in my last development job I have a Mac Pro. I know many other developers with a Pro.
Of course it depends on what you're developing. :D

Though technically possible, I wouldn't want to use a Mini to create code written for something like RenderMan for Maya. But the MP isn't a necessity in all cases, and when we consider most of the applications development for Apple products seems to be for iOS based devices, a Mini or iMac would be suitable.

I'm assuming that we we say Pro folks are talking about Creative Professional, as that is where the thread started. I've never seen any evidence that Apple's success in this market has had any significant impact on their other products selling well. The math just doesn't even come close to working out.

I think people are overstating the influence of the Creative Pro market.
As do I.

I realize that the creative market could be generating content on systems like the MP, but it's not a guarantee. That content may be developed on consumer based systems, particularly that written for iOS based devices. Since the iOS segment is growing, the need for MP's for content development is shrinking (iMac and Mini would still be viable on the MP, but they're not the largest part of Apple's market compared to the device segment in terms of software development).

In the PC-era Apple lost the corporate market so it went after Creatives to make a buck. It needed a niche.
Exactly. Without the creative pro market, Apple may have gone under.

This has changed however, and given the shrinking of the workstation market as it currently exists, it's causing the creative professional market to take a backseat to the device market at Apple, due to the fact it's much more lucrative.

Loyalty has it's limits, and from what I can tell, Apple's not that big on it anyway. They're in business to make money first and foremost, which is the motivation for pursuing the consumer/device markets rather than staying rooted to the past that saved them from oblivion.

My big concern with Cloud-centric posturing by Apple is that it only can be effective -- including high performance -- IF there's a high performance network connection to the cloud, which isn't a trivial expense.
Glad I'm not the only one that's noticed this. I see current ISP service as the Achilles Heel of the cloud computing. The issue will be addressed eventually, but it's going to take time, as the infrastructure is way behind.

DSL and DOCSIS aren't knocking people's socks off performance wise (need something comparatively speaking to the cost of 768k DSL, and performance of at least 40Mb/s, and that's just to stream 1080p uncompressed without any additional band to mitigate things like dropped packets, which could cause stuttering).

There are faster networks out there, such as FiOS, but it's not widely available yet, and still on the pricey side (~$200 per month for the fastest package last I checked).

I completely agree with this. The pro market is waning, the consumer market is expanding. Apple prides itself on its focus and "the things we say no to" (quoting Jobs). Unfortunately the focus of Apple has been shifting to the common consumer, and the pro market isn't part of that equation anymore. An imac is enough computer for Apple's customer base, leaving the Mac Pro to be the next cast off.
In the next few years, yes. I expect the shrink cycle of Haswell will be the last MP, due to the fact a single consumer grade CPU will have versions with 8 cores on a single die.

Once that's released, the cost savings will be too attractive to ignore, particularly for creative pros, as they will be able to get away from DP based systems, thus eliminating the need for a Xeon (DP CPUID's are expensive compared to their SP brethren).

I really hope that I'm wrong, that Mr. Cook will steer the company away from its current path. A new Mac Pro and some serious rethinking about the way Lion works would be a great sign.
It's possible, but I wouldn't bet on it. He's been molded by Steve Jobs directly to the same way of thinking, and if any of his decisions cause a profit loss (particularly a significant one), the Executive Board would demand his resignation.

So drastic changes aren't likely. Though I do think there's room for him to be able to implement improvements in Quality Control (stop the bugs before products reach users).

The pro market hasn't gone anywhere.
It's not vanishing, but it's shrinking due to former workstation users capable of shifting to consumer systems, have done so in favor of the lower costs (no longer need DP systems for their software usage, and never needed ECC).

Reading that statement that you replied to is becoming pretty tiring. I can't figure out why people don't understand this, but in order to have a "consumer market" then you also need the "professional market" to create stuff for the consumers to consume.
To an extent yes. But it will depend on what that content is.

For example, an iOS application won't require a MP to develop (could be done on a Mini, iMac, or laptop).

But animation OTOH, particularly feature film animation by companies like Pixar consumers might be streaming over the cloud, would be setup on workstations and processed on a cluster. Since clusters are usually created out of servers, not workstations, it reduces the number of workstations needed for such use.

I'm not saying the workstation market is going to disappear, as it's not. Scientists and engineers for example will still need them. But such systems will generate a lower annual sales volume than they have in the past, or even compared to current figures.
 
Saying the Mac Pro will be gone within 5 years is like saying we'll all be in flying cars in 5 years.

It's design will diminish, perhaps it's name will change. And I mean that in a good way as technology advances but as long as pros need computers, as long as pros have tax bills (and this it seems is getting higher all the time!) they will build computers for them because there is a great need for them. It's a huge market world wide and they have the market tied up. They have the best design going, all they have to do is upgrade components, make some slight cosmetic changes. Maybe in time make everything smaller.
 
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Bah I'm slow today.

This is the Mac Pro forum not the mBp Forum.

Regarding the Pro. Is it possible that they would continue it as a special build?
 
The End of Mac Pro would put a smile on a few faces namely Dell & HP me thinks.

I ask you this "Are the Mac Pros turning a profit?" in the terms of what Apple feels is enough profit? I do not know.

All the other distractions Intel chips, new designs or How professional are important to the market is irrelevant. If there is a profit to be made consider it done.

The more i devices they make the more Macs that will be sold its all a +1
Now where is my Buggy Whip?
 
My crystal ball

I guess we have to agree to disagree on this. Just to be clear on what I'm saying:

1. Yes, there will be power/pro users in the future-- probably forever into the future.

2. Some of these users will need high powered, full featured, expandable workstation-class computers.

3. Even though this market may be "big" in someone's eyes, it is a drop in the bucket compared to the consumer "computing device" market.

4. Apple will, within 5 years, no longer design/develop/market an expandable, Pro-level computer or Pro software. They will abandon this segment. Give the hardware side to PC guys and software to Adobe and Avid.

IMO Apple has two reasons, first is economics (ROI not great enough) second is philosophical. By that I mean that Jobs/Apple have seen in the iPad what they first felt/saw in the original Mac. A way to make computing easy, fun, entertaining, educational and productive for nearly everyone.

5. In 5 years Apple will offer an all-in-one type computer (iMac), a line of notebook computers (probably all MBAs) and computing devices (iPad, iPhone).

This is going to look so obvious in hindsight that you all are going to laugh.

Here is one time where past history will determine future results: Shake, XServe, the consumerization of Final Cut, iOS features in Lion, the MacBook Air, the iPad. The writing is all over the walls folks...

With all the tributes and rememberances of Steve Jobs over the past few weeks has any article or TV report mentioned any of Apple's Pro apps or Pro hardware? I haven't found one. Why? Because even though Apple did well in this market, in the end it amounts to almost nothing on their balance sheet and nothing in the hearts and minds. You think regular people care that Cold Mountain was edited on FCP? Sorry guys, regular people don't even know Apple makes FCP.

If any of us are here in 5 years someone can by me a beer.
 
Mac Pro won't go away. i think Apple will explore 2 options:
1. Xeon CPU
2. i7 CPU

upgradability is one of the factors Mac Pro is way much better than iMacs.
Apple just need to put Mac Pro i7 CPU for standard consumers then Xeon for Pro users.

sounds crazy but i think it would happen in the future. the difference maybe little Xeon against i7 but we mostly saw in laptops a few months speed bump and still people buy it. :)
 
Apple could do away with the Pro by simply putting supercomputers in the cloud. Imagine everyone having access to this kind of power..

But, where is the bandwidth? Some new technology, or is Apple just going to be viable in selected urban areas around the world?

If so, Apple will be limiting the number of people who can actually use their products.
 
Apple could do away with the Pro by simply putting supercomputers in the cloud. Imagine everyone having access to this kind of power..

But, where is the bandwidth? Some new technology, or is Apple just going to be viable in selected urban areas around the world?

If so, Apple will be limiting the number of people who can actually use their products.

This is reality more than you think. Look at adobe and others offering cloud services to upload your work for them to process. Once the nation gets the bandwidth needed for this, all your computing needs will be cloud based. Just an icon on your desktop to click unto their servers. Kind of like having dumb terminals. Apple didn't just build a big server farm to host music and videos, it will be for what ever you subscribe (pay) to.
 
Yep, it's true. Kiss the Professional-grade Mac experience goodbye

There are several reasons why the OP is correct. Reasons which are grounded in Apple's core-beliefs as well as its commercial interests.

First, Apple has always viewed its mission as making technology accessible by the masses. The Apple I, Apple II, Macintosh, iMac, iPod, iPhone, iPad. Apple's DNA is about letting ordinary people express themselves and realize more of their creative potential. Technology "for the rest of us."

What are Steve's notable product failures? The Apple III, Lisa and Next Computer. People that bought these machines have different needs from the folks Apple understands. At a higher price point, they have higher expectations as well.

Second, the cost to develop and manufacture these professional-grade products isn't the same as consumer-grade. Professionals have to deliver better results, so they depend on tools which are correspondingly better. So the money spent to design these products (hardware and software), build the plants for their manufacture, fabricate, distribute and sell them is several times that of consumer-grade products. That means much larger price tags. Which translates into less people that can afford to buy them.

For what? A lower number of units sold? In a market where prices continue dropping because the cost of components keep going lower? In a market which demands constantly improving performance so you have to go through the expensive process of redesigning your products in a shorter cycle?

Consumer-grade Macs cost several times more than a consumer-grade PC. How much would a pro-level Mac cost. One that really is competitive on a hardware-level with a PC, not already slower when it comes out.

I've been a Mac developer and fan since the Plus days. I've seen Apple spend a lot of money attempting to get its foot in the door at enterprises, government, labs, etc. For all that effort and expense, it has very little to show for it.

The Mac was able to garner as much as it did in those markets due to the creative professionals, but it remained a niche player. It remained locked in creative departments. So targeting the professionals yielded very limited growth. Increasing investment in that market gives diminishing returns.

The iPhone has been able to get into more enterprises, government facilities, etc. than the Mac. And it's because it's even simpler to use than the Mac. The technology "for the rest of us" is now even simple enough for an executive to use.

When Steve introduced the iPhone, he talked about the sales volume of cell phones versus computers, how it dwarfed sales of the Macs and PCs. And he knew the technology in phones would continue to advance to where they would be as capable as desktop machines one day, just as desktop machines had overtaken mainframes and workstations of years gone by. And he recognized it was better to be in the market, listening to the userbase and developing the technology they needed, from the get-go than trying to catch up. It was better not to be a niche player as Apple had been with the Mac, even though they brought the technology to the marketplace before Windows did. It's best not to be saddled with a brand with limited growth because "it's for creative professionals."

So instead of looking for reasons why Apple will never abandon the pro market–which is nice and romantic and nostalgiac but hardly practical to shareholders–think about Apple's history, its mission and its goals from today going forward. Think about what position Apple wants to find itself in the future, and whether it wants to be in the driver's seat or just along for the ride.

Think different.
 
4. Apple will, within 5 years, no longer design/develop/market an expandable, Pro-level computer or Pro software. They will abandon this segment. Give the hardware side to PC guys and software to Adobe and Avid.

IMO Apple has two reasons, first is economics (ROI not great enough) second is philosophical. By that I mean that Jobs/Apple have seen in the iPad what they first felt/saw in the original Mac. A way to make computing easy, fun, entertaining, educational and productive for nearly everyone.

5. In 5 years Apple will offer an all-in-one type computer (iMac), a line of notebook computers (probably all MBAs) and computing devices (iPad, iPhone).

This is going to look so obvious in hindsight that you all are going to laugh.

Here is one time where past history will determine future results: Shake, XServe, the consumerization of Final Cut, iOS features in Lion, the MacBook Air, the iPad. The writing is all over the walls folks...

With all the tributes and rememberances of Steve Jobs over the past few weeks has any article or TV report mentioned any of Apple's Pro apps or Pro hardware? I haven't found one. Why? Because even though Apple did well in this market, in the end it amounts to almost nothing on their balance sheet and nothing in the hearts and minds. You think regular people care that Cold Mountain was edited on FCP? Sorry guys, regular people don't even know Apple makes FCP.

If any of us are here in 5 years someone can by me a beer.

I'm not entirely sure anyone is disagreeing with you that the Mac Pro will (probably) be gone in 5 years. 5 years is a long time, especially in the computing world. However, I believe Apple will only abondon the Mac Pro when at least 1 of two things happen:

1. Desktop processors get so powerful relative to most people's profession work, that very few people actually need workstation quality CPUs. A few things go along with this as well. People will still need more storage space than can fit in iMacs or MBPs. And they will still want to access it quickly. So, thunderbolt needs to evolve and become cheap. The other issue is RAM. We're going to need desktop processors that can use at least 64 GB of RAM, and over time this will have to grow. Data is growing everyday, we need the HD and RAM space to access it too. Not just the CPU power.

2. Cluster computing needs to be cheap and easy to use for more people. Not very many people are going to be willing to pay hundreds of dollars a month to store their movies/photos/music/data/docs in cloud. They aren't going to be able to access it very quickly with 1-10 MB/s download speeds. Nor are they going to be able to upload it at even slower speeds. Second, when you break it down, 1 cent per CPU hour (a pretty typical price for cluster computing) is damn expensive relative to buying your own machine. So, if you're doing the kind of work that can be done on <16 cores, its pretty stupid to use a cluster (unless you have free access through grants or a university). So right now, in "the cloud" its difficult to get your data up or down, expensive to store it there, and expensive to actually work with it. Most places even have scratch space limits or periodic purges of scratch space, forcing you to be continuously moving data up and down.

Now, at least one of these limits has to be over come entirely and the other will need to improve pretty substantially for workstations to continue to disappear. And until they fall even more than they have thus far, I don't think it will be terribly wise for Apple to abandon them.

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Think different.

Cute, but not particularly insightful.
 
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