Are plants the future and animal based protein the soon to be past? I listened to a very interesting report on NPR where a prediction was made that we would change our diets to rely on plant protein instead of animal protein, fundamentally more economic and environmentally friendly, and it would fundamentally change our relationship with animals, not viewing them as a source of food, but co-inhabitants of the planet. A vegan plot? KELLOGG’S EXECUTIVE SAYS THE FUTURE OF PROTEIN IS VEGAN AT THE GOOD FOOD CONFERENCE https://www.livekindly.co/kelloggs-future-protein-vegan/ Scaling of Plant Based Protein https://www.forumforthefuture.org/plant-based-protein-consumption In the US, there is a lack of mainstream demand for plant-based proteins, partly because consumers equate protein with animal-based sources, and also see meat, fish and poultry as more tasty and nutritious than plant-based sources of protein. These preferences are formed in childhood. Food Choices and the Planet http://www.earthsave.org/environment.htm It takes 2,500 gallons of water, 12 pounds of grain, 35 pounds of topsoil and the energy equivalent of one gallon of gasoline to produce one pound of feedlot beef.