A tale of two orders...
Stayed up in CST to launch time, around 2:01CST. Had Apple's website auto-refreshing, same with AT&T, and I had the app store on my phone refreshing every minute or so as 12:01PST arrive. For good measure, I had twitter up to get notification that someone was live without me knowing it.
My plan was to use the apple store app to order a phone from Apple (AT&T) and pick it up at the apple store <2 miles from my house, since UPS/FedEx doesn't come to my home until 8pm most days.
So I had my setup, i had a plan, and then the reality of the launch hit.
Twitter started showing that AT&T was live about 15 minutes before 12:01PST. I went to the site and confirmed that I could go through the process, but I really wanted to order via apple and not AT&T (I have premier). So I waited to see when the apple store would come up, thinking it'd be right at 12:01 or 2:01CST my time. At 2:15CST, I decided it was time to at least get a phone, so I went back to the AT&T site and ordered a 128GB iPhone 6 Plus Dark Gray. However, after processing, I received no email, the order ID they gave was too new to actually confirm my order went through, so I was skeptical my order was good. Plus, it was blank where it should've given me an estimated delivery date on the order confirmation screen.
So at that point, I decided I needed a backup plan, so I kept trying the apple website and app and had a little luck after seeing on twitter others had luck. First time I tried the app after hearing it was up, apparently the AT&T eligibility link wasn't working, so I couldn't "continue" through the process after choosing my phone from within the app UI. But I tried it again a few minutes later and was able to select the 128GB Plus in the Gray color. Got my confirmation email IMMEDIATELY from Apple, which was reassuring, and I was able to request in-store pickup at my apple store on 9/19.
At this point, i became worried that I had two orders out there - one that had no date assigned to delivery and was from AT&T, and one where I could get the phone I wanted on launch day from the company i wanted to order from. I was worried that the AT&T phone would be processed first, and the Apple request would go next and find that the line wasn't eligible for upgrade and lose my 9/19 pickup option. I checked in on it quite a bit of the morning on Friday, up until around 11am. I tried canceling the AT&T order on the premier website, and while the option was there to cancel, it didn't ever do anything even though I clicked it >10 times. I tried calling the support line but they always said call volume was too high and they couldn't take my call, to call back later.
I got an email from AT&T premier support a bit after 11:30am saying that the line I was attempting to get the iPhone for was not eligible for an upgrade (it was the day before) and that they were canceling my order. I went to check on the Apple order and it still seems to be OK, with the 9/19 date still displayed, and a status of "Processing Items". The only concerning piece now is that while there's a $1 charge/placeholder on my Discover card, I've yet to be charged full price for the phone.
All in all, I'm hopeful that I'll get the outcome I was looking for initially, which was:
Order: 128GB Iphone 6+ Space Gray
Order Site: AT&T and then later Apple Store App (on iphone).
Time: 2:30am CST (confirmation email received 2:40am CST).
Pickup Date: 9/19
Pickup Location: Apple Store