That's what happens when you release a device that is similar to the one, that you released just a few months before. I do however see ipad 2 owners upgrading for the amazing retina screen. Has anyone else noticed the lack of hype for the ipad 4? I personally cannot wait for the mini to compliment my ipad 3 . Congrats to all of the ipad/ipad 2 owners upgrading to the 4. Retina truly is outstanding.