I disagree. With all of the work that went into the design and implementation of non-iOS tablets I think it is unfair to claim that they were lazy. Much of the success of iPad rests in the groundwork they laid with the iPhone. A ready-to-go app infrastructure is no small thing.If you're talking about manufacturers then yes - they've all shifted their focus from tablets to hybrids. This isn't out of a sense of 'where the market is going' as much as pure laziness. "Well, we can't complete with the iPad, so let's go back to our bread and butter, the laptop, slap a touchscreen on it and call it a hybrid."
Apple leveraged their size to be able to order components in huge quantities at crazy-low prices. No other company could do that.
Consumers
Look at sales curves for hybrids... that is what consumers are shifting toward. You can dismiss the Surface line as a "failure" by comparing units sold against those of the iPad, but the trend is up. And Microsoft isn't the only one producing hybrids.on the other hand aren't going wild over hybrids. It's not the "next big thing".
Kindle Fire?!So, then, what of iPad sales? It's actually pretty simple:
Does that mean the end of the iPad?
- Kindle (and other cheap tablets)
- New competition at the high-end (almost exclusively the Surface Pro, even here it's barely a dent)
- Less of a desire to upgrade/hanging on to older models
- The Second-hand market
- Slow-down in Vertical adaptation
- Novelty has worn out (or at least down)
Of course not. Apple will continue to make iPads as long as it makes Apple money. Even with a slowdown, iPads still make Apple a LOT of money. Remember, Apple is NOT other companies. They're not going to kill a money-making product just because some Wall Street people don't know a computer from a hole in their head.
We can safely say the "hype" phase is over. This isn't the end of the iPad, it's just the end of people buying an iPad because it's the "in" thing.