The iPhone 6, Apple's most successful iPhone ever - and i'm looking at it right now, practically loathing. Its the worst iPhone i've ever owned and i've had everyone since the minute the first one was released in the UK. I appreciate the power and the smoothness with which the iPhone 6 runs iOS but then so did the much smaller iPhone 5S so nothing has really changed there. But the design, oh Jony, this is your worst ever. Its ugly, its too big, it has a protruding camera, the space grey is really silver, those antenna lines are just appalling, its too slippy to hold and it just feels like its lost its soul of an Apple product and looks like a generic handset. If I were to list the iPhones in order of favouritism they'd go. iPhone 5 (Even though the paint was fundamentally flawed and thus it shouldn't be first, there was just something about the shape and design coupled with that slate grey colour which I looked on in awe of for ages, it was beautiful) iPhone 4 (A true design icon, this thing was beautiful on release and still is now) iPhone 4S (Only because it was the above but better) iPhone 5S (It was my favourite phone at the time and one id be very happy to be still using to this day and am considering going back to) iPhone (The first was truly magical at the time, like nothing else id held in my hand or used, sure 8 years later it looks limited as hell, even a year later it did, but my even the swipe gestures blew me away at the time) iPhone 3GS (It was fast for its time and I enjoyed having it white, it was just no where near the design levels of the 4th and 1st) iPhone 3G (I was disappointed to be replacing the original iPhone with this at the time to be honest, it felt like a massive cost cutting handset made of plastic, I grew to get used to it, but its near the bottom for a reason) iPhone 6 - yeah my least favourite for all the reasons above and below. Further more, i've never used any of the above phones with a case and now I feel its a necessity with the iPhone 6 design. Its too big and its too slippy - I keep trying to remember to remove it from my pocket when I sit in the car, but nope, I always forget and it always falls out and slips down the impossible to reach chair sides, arghhhh. I know a cover would help some of this slippy-ness (as would super skinny jeans all the kids wear to almost literally shrink wrap the phone to their legs) but I don't see why I should have to add a case, i've never liked cases, i've never used a case on any of the phones before and they were all fine, but not this one - in fact this is the first phone that i've ever dropped and broken the screen on too. 8 years of iPhone and this is the first i've broken... Unfortunately I think its the end of iPhone's i'll love - Apple has bowed to mass opinion and to be honest the masses are never right about anything, they like Britain's Got Talent, the X-Factor and Justin Bieber, they also like massive phones, especially people under the age of 20 who consume their entire lives on a phone. I'm 30, so I still use a Macbook for 95% of what I do and my Apple Watch seems to cover the mobile 4% which leaves me barely ever looking at my phone. I'll admit, i'm one of the ones who bitter about the size increase - Id have accepted 4.2" because on the debut of iOS7, I'll admit that with the full screen keyboard AND the faster typing suggestions above it, that the 4" screen was starting to struggle. But to be honest, I could live with this now, with Whatsapp web I literally never text from my phone, its not something I enjoy doing so Facebook, Whatsapp and iMessage are all done from the Macbook. I'd honestly pay £200-£300 more than the cost of the iPhone 6S+ for a 4" phone format with the same specs. I know the real difficulty is making a power house of a phone in a small package. I also know that i'm in a very small minority of people here want the smallest, slimmest phone they can properly tuck into their pockets so it wont fall out and doesn't consume (any) video or media on it. But as I say, id be willing to pay a premium for such a device (instead of the 4" being referred to as a budget device, or a phone for women's hands!!) But, alas, I know its not going to happen and I doubt we'll ever see anything like the iPhone 4 or the iPhone 5 again design wise, both in size and taste and i'm sure 95% of iPhone owners won't care about that, its a super successful mass market product now, not a niche device.