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And take your money where? There have been similar price rises across the whole PC industry…
In this case, Apple's price increases far outstrips the latest price increases in PCs.

We the consumer have 3 choices, AFAIK.
  1. Keep buying Apple products
  2. Buy an alternative to Apple
  3. Don't buy anything.
The problem is Apple has somewhere between 30 to 40% profit margins, unheard of in this day and age, and they could easily absorb the price increase. Dell for instance has about 4% margin on their laptops, so they have zero wiggle room with pricing, but Apple could have used this situation to grow their market precense by keeping the pricing affordable. Instead they wanted to keep their investor's happy with the price increase, but that didn't exactly happen since their stocks dropped after the news.
 
Apple’s version of shrinkflation. Can of tuna sells for $1.75 and contains 7.5oz net weight a few years ago. Today, tuna cans contain 4.5oz net weight and sell for $2.50 so you get less for more. There sometimes is the interim step where you pay the same for the lesser amount but that usually only lasts 2-3 buying cycles. Worse, inflation says that $1.75 10 years ago requires $2.43 today.
 
How is John going to stand up and announce products in future followed by the magical 'and they start at just $1299' or whichever figure. How much longer will that be a thing with a straight face?

I can imagine if they do this in October it will be met with anger and laughter which will make Phil talking about innovation look damn right reasonable in comparison.
 
yeah, basically, the past couple months of apple's repuatation being the 'better value' is now crumbling in real time. i'm predicting that Q3 2026 sales will see a massive slump in profits. This is the new age pre-M3 pricing models now.
The better value situation was always just going to be temporary. Apple has lived its entire history as the "high end" computer product, even with entry level products. And it only happened because Apple's supply chain is months out, whereas everyone else is closer to real time, so the RAM/storage squeeze didn't hit them for a while since they had already sourced everything for the next year.

While it does seem "shady" - the only reason it seems so is that MacRumors missed it in it's updated prices list, because the price didn't change and that was all they were looking for. Apple didn't publish a list of price increases themselves and leave the mini out of it. And Apple never publicly said the 256 model was done for - that was just the assumption of the rumor sites.
 
How is John going to stand up and announce products in future followed by the magical 'and they start at just $1299' or whichever figure. How much longer will that be a thing with a straight face?

I can imagine if they do this in October it will be met with anger and laughter which will make Phil talking about innovation look damn right reasonable in comparison.

Why does he need to do that?

Just leave the price in the press release and product page.
 
What is very gross in this situation is that in the many years when the prices were low for ram and storage, this was never passed down to the customer. But now that they are high, we’ll take that and smile.
Apple can do what they want with their products, but it just shows who they are. The result is pathetic.
 
So recently as everyone here know, apple has increased the price of products in every lineup but the one that everyone fails to see is the base M4 mac mini price increase. Now yes, the mac mini M4 is £799 (or dollars, same applies) but there is a catch now that the mac mini M4 starts at 256gb, not the 512gb everyone thinks they are getting, the price of the 512gb model currently stands at £999.

This post doesn’t Make any sense

Apple has increased the price of every Mac, including the Mac mini
 
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it just shows who they are

Apple is a “premium” brand.

edit:

@East India Company I'm using a specific market segmentation term here. it has nothing to do with what you might think about apple

in this premium falls in between luxury and mainstream

to use cars as an example, Lexus would be a premium brand, while Honda would be mainstream and Ferrari would be luxury
 
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The tech companies decided to orchestrate a shortage, and now they blame each other for it.

Ok, let’s hear how these companies orchestrated a shortage leaving them with less products to sell so that they could all lower their revenues ….
 
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@Charlie Bonesx
Screenshot 2026-06-28 at 16.21.34.png

This button will change your life.
 
the removal of 256gb was only ever temporary. they could have left the 256gb off and just raised the price of 512gb and no one would have said anything. I don't think it's any different to the price increases across the lineup. it just so happens that they've added the additional option back in. yes, it sucks. it's a difficult situation trying to manage the RAM shortages.
 
Indeed. Unlike the "natural" chip shortages half a decade ago, there hasn't been an earthquake or anything else to trigger this one. The tech companies decided to orchestrate a shortage, and now they blame each other for it.
nobody is orchestrating a shortage, this is a free market working as intended. the market is moving up because demand has skyrocketed and supply hasn't caught up yet. therefore the items are only going to higher and higher bidders.

nobody is conspiring to keep you from purchasing their product.
 
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And take your money where? There have been similar price rises across the whole PC industry…
Funny how you're not getting "Punish Apple" and ignoring the fact that they've dropped Apple Watches for no good reason and aren't bringing Siri AI to Europe, except in all the ways it will weigh on our configurations.

I'll take my business to PC and Android.
 
Yeah, sure.
I wonder what the oldest “vote with your wallet” comment on MacRumors is and how well it aged.
Probably a whole lot better than any time it was said after the iPhone 5c got discontinued.
I think people tell this to themselves nowadays just to feel better. Doesn’t make a whole lot of sense skipping this and buying into the next cycle solely to “punish” the company you buy from anyway.
Yes, users shouldn’t buy what they aren’t comfortable with. No, Apple’s bottom line and product strategy doesn’t change the way users expect them to, we know that now.

Oh look at someone being all skeptical and involved and gaslighty about my own decisions.
Does my decision matter to you that much? Why do you feel the need to tell me what I'm gonna do "anyway"? You're the only one looking bothered there.

"Doesn’t make a whole lot of sense skipping this and buying into the next cycle solely to “punish” the company you buy from anyway."
Do you see the pathetic delusion there? Yes it makes sense, because it saves money. Next, I don't know why it affects you so much, but if I'm switching to PC, I won't be switching back to Mac.
A Tahoe Hackintosh is still possible. I don't use Mac Specific apps.
Gaming will certainly be more accessible.

My Macbook is still working.
I've already listed the PC parts for my next build. It'll come right under €1000, allowing for sudden price hikes I'll chip in €500 more. Still a better deal than getting ripped off with no upgradeability, no SIRI AI in Europe, and my devices being dropped after 3 years of support.

I was planning on getting a M5Pro Mac Mini when they came out.
Not anymore.

"Their bottom line doesn't change", uhmm, sure, Jan.


"Apple posts worst day in over a year after MacBook and iPad price hikes."

And that's not even me having upgraded to Windows in there!!
 
Oh look at someone being all skeptical and involved and gaslighty about my own decisions.
Does my decision matter to you that much? Why do you feel the need to tell me what I'm gonna do "anyway"? You're the only one looking bothered there.

"Doesn’t make a whole lot of sense skipping this and buying into the next cycle solely to “punish” the company you buy from anyway."
Do you see the pathetic delusion there? Yes it makes sense, because it saves money. Next, I don't know why it affects you so much, but if I'm switching to PC, I won't be switching back to Mac.
A Tahoe Hackintosh is still possible. I don't use Mac Specific apps.
Gaming will certainly be more accessible.

My Macbook is still working.
I've already listed the PC parts for my next build. It'll come right under €1000, allowing for sudden price hikes I'll chip in €500 more. Still a better deal than getting ripped off with no upgradeability, no SIRI AI in Europe, and my devices being dropped after 3 years of support.

I was planning on getting a M5Pro Mac Mini when they came out.
Not anymore.

"Their bottom line doesn't change", uhmm, sure, Jan.


"Apple posts worst day in over a year after MacBook and iPad price hikes."

And that's not even me having upgraded to Windows in there!!
Not to argue, just a general passer-by opinion - you seem very heated. You're using words like pathetic. Relax dude, the argument will be okay and you can still share your voice without the stress.
 
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Not to pre-bubble levels, I suspect. This bump will give inflation a chance to catch up with consumer electronics. it’s incredible that the “dollar price” of a half-decent personal computer hasn’t changed significantly in 40+ years, while the specs of a “half-decent personal computer” have increased exponentially.
In the late '90s I was doing graphic design (for print) on mid-grade Macs grade pretty much in real-time. 30 years later, it still seems just about as fast. Granted, we are throwing around more megapixels now, but it seems like a bunch of my Mac purchases were to keep up with changing OS'es. First there was PowerPC to OS X, then a shift to USB-based Macs, and most recently the shift from Intel to Apple Silicone Macs.
 
I live near a Micro Center and have gotten some good Apple deals there before. I try to buy Certified Refurbished whenever I can. Just upgraded from my old iPhone XR to a used iPhone 12 mini I snagged on Facebook Marketplace for $50. Planning to keep stretching my devices for as long as possible.
 
When I first saw the original post I calculated that in Canada the price increase for the base model is 37.5%, which I bought before the price increase. When the Apple ][ was released in 1977 it cost $1300. That's well over $5000 today. I bought the Apple ][ plus. It had no internal storage and only 16K of memory. Programs were saved to and loaded from cassette tapes, so an additional cost for the tape drive and tapes. Even with the price increases for memory, SSDs and computers we're still better off today, although that doesn't me feel any better about the situation.
 
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