Maybe so, but a couple of points to that.
1) Apple has done much more research than I when it comes to pricing. It's not a mistake that the 13" Air starts "sub" 1k. Don't underestimate the power of that $999 price tag.
2) The next up configuration (price wise) from Apple is the $1300 rMB, which for most people is a non starter mostly because of the one port. There are people who can work with that kind of machine, but the majority of people couldn't or wouldn't deal with the limitations.
3) The next up configuration (again, price wise) is the 13" Retina Pro. At $1500, it's 50% more than the base cost of the 13" Air. You get a better machine, noticeably so in many areas, but the average consumer won't see the difference or won't care.
4) Many of the comparable Windows ultrabooks are in that same price range. Some are a little cheaper, and some are a little more. But for this class of machine, I think the Air is competitively priced. This is primarily an Apple-related discussion, so most people looking at the Air want Apple, and people looking at Windows don't want Apple, but for the purposes of our discussion, the Air was the original ultrabook design that all other manufacturers took their cues from.
So, I stand by my initial assessment that the Air is probably the best laptop for most people out of all laptops considered, and the best laptop in a given price range.
(Sorry that I never responded earlier. Life and all that.)