theluggage
macrumors G3
I assume you mean iPod.The iPhone singlehandedly destroyed Microsoft Zune, Creative Zen and various other mp3 player manufacturers. Even Samsung got into the action.
Creative were selling digital audio players before the iPod launched (...and the iPod took a couple of generations & a switch from FireWire to USB to take off) - the iPod was just a more appealing product & took over all but the low-end of the market. The Zune came out after the iPod was established and didn't stand a chance (if they'd been first to market, history might have been different).
Then Microsoft went delulu and sought to build the 'third ecosystem' (Windows Mobile) to rival iOS and Android, even cannibalizing the carcass of Nokia to do so.
Windows Mobile (and Windows CE before it) pre-dated the iPhone. I had a Windows Mobile phone when the iPhone was launched (it sucked, but looked impressive until the iPhone made it look like a handful of spare parts).
You may be thinking of "Windows Phone" which did come out a few years after the iPhone & which did actually show some promise - except the iPhone was untouchable by then.
Microsoft's problem was/is that everybody hates DOS/Windows but can't live without the huge base of legacy software that runs on it. However, that legacy software is mostly fundamentally unusable on smartphones and tablets without a major re-design, so they haven't been able to use their leverage on the desktop to push their way into the smartphone market. Meanwhile, Apple could start from scratch, as could Android (after a quick iPhone-provoked U-turn - original Android was a more Blackberry-like button-driven UI).