Apple just really needs to invest in some marketing because literally nobody knows about this phone.
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The MacRumors Show: iPhone Air Is in Trouble
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Apple is probably relying on word of mouth from actual users vs YouTube (which is just an echo chamber of tech enthusiast)
Hence why it’s going to take more then preorder numbers to determine the Airs viability.
Well, swapping a battery in an old phone, would not increase the size and weight of that phone, would it? Air with the battery pack is a different case.
Still if more thin is more for you... it still lose a lot of things...
Personally paying 200$ for having a thin phone like this is a big no... I wanna feel something in my hand ! And the buttons are small duh !
Maybe... I'd also demand quadraphonic sound and a 3-D display.
Yes, Apple used to care about customer satisfaction. Now it’s all about the numbers, optimizing everything purely for the perfect financial result. The ironic thing is that Apple could easily afford to keep the iPhone mini on the market for the fans if they wanted to. It probably wouldn’t even have a significant impact on their overall results.
They can’t see beyond their own use case, so they’re not going to understand what you mean.
It must come down to strange marketing. Lack of hype. Fake ‘selling out’ fomo etc. Maybe the ‘Air’ itself is an issue. ‘Air’ is construed as budget. If they called it ‘Ultra’ or ‘executive’ or something maybe that would have helped.
So many people slating the Air that have never tired one or even held one. It’s a marvel of design. All I hear is ‘poor battery’ and ‘one camera’. It’s nonsense, as it’s not really an issue.
So many people slating the Air that have never tired one or even held one. It’s a marvel of design. All I hear is ‘poor battery’ and ‘one camera’. It’s nonsense, as it’s not really an issue.
Imagine with me that you put the battery case on the air to begin with, now you’re looking at 290 g. However for half of the day, you can takeoff the 125 g battery extender, and then only carry 164 g phone with you all day.
The battery is so light yet extends the battery life so long that you forget even using it. Taking it off when you want the really light weight phone. Besides the battery pack can charge your AirPod pros case when you set it on it so there’s more than one use.
This is an interesting take. It makes me wonder how "failure" is defined. "Mainstream" or "Bust"? Does a product require worldwide, global acceptance in order to survive? Presumably they could afford to keep a "niche" product that sells millions but not tens of millions. My guess is that the 17 Pro sales aren't suffering because the Air exists. I guess it's all rhetorical, but I wonder what it would be like if Apple made an Air and a Mini for the niche users who want them.
battery and cam are so much important nowadays, you can’t sell a premium phone with less of those. Just dumb to try.
Why not do your own research and reporting instead of propagating the nonsense peddled by these investment firms who have a vested interest in which Apple products succeed or fail?
I want to see the stats for this vs the ‘mini’ range. I bet the mini had stronger uptake. Bring it back!
It’s the price gouging.
I’m sure people go to the store and wonder why they should pay an extra $200 for a thinner phone that they’re going to put a case on anyway. Then they are told that the camera is inferior, and proceed to purchase the 17 instead.
Same thing with the Mini, it was too damn expensive.
I’m sure people go to the store and wonder why they should pay an extra $200 for a thinner phone that they’re going to put a case on anyway. Then they are told that the camera is inferior, and proceed to purchase the 17 instead.
Same thing with the Mini, it was too damn expensive.
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I’ll happily take the “price gouging” for a premium design and state of the art internals.
That's actually a good point. When you think about it, it is closer to a budget phone than a proper iPhone. It has one camera, just 120hz screen, poor battery life, lack of some wifi bands, and it's missing some 5G bands that even the 13 mini had!
There is no mention of actual sales numbers in the story, just guesses or feelings. I like the air. This story seems like bs
Spec by spec, it’s just a classier version of the 16E. A big bigger but only 2 grams lighter.
A19 Pro CPU, 12 GB RAM, better build quality than the Pros - sure, that's a real loss leader. /s I had the 12 mini. The screen-on-time for both mini versions was not great. The Air handily beats it and whatever battery concerns there were going in were largely an overblown narrative, to the point that Air users are wondering whether the MagSafe battery pack is even necessary - it isn't. The old version, which I still have and use, was definitely necessary for the mini to get through the day.
I find it fascinating how the Air fans are digging up the same arguments us mini fans used to.
The iPhone 12 was lighter than the Air, it’s really not that particularly light for the regular iPhone category.
Air fans will defend it with reckless regard like it's the best thing ever invented.