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As an iPhone 12 Mini user for me it’s the weight. I don’t care about the price, battery, or cameras… it’s too heavy. Was really hoping it would be the same or maybe even lighter than my Mini.
 
I actually seeing the Air morphing into the basic iPhone in the next 2-4 years once Apple gets a 2nd camera on it and can find some way without increasing weight and adding a larger battery and 2nd camera.
I am thinking when Apple switches to Silicon batteries that will accomplish that. A few Android phones are already using them so iPhones will eventually get them.
 
iPhone 16e: the larger more expensive entry level phone no one asked for.
The iPhone air: the large thin phone no one asked for.
Just make a smaller cheaper phone already.
It is people transitioning from the older generation of phones that are disappointed with the size of newer devices. Going from an SE1 to an SE2 to a 13 mini was as large as I ever want to go. Release a lower cost SE1 small replacement and it'll sell. Market it to people who specifically don't want to be addicted to their phones and want a truly pocketable device. There are plenty of us.
 
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As an iPhone 12 Mini user for me it’s the weight. I don’t care about the price, battery, or cameras… it’s too heavy. Was really hoping it would be the same or maybe even lighter than my Mini.
I’m hoping they eventually come out with the Air in two sizes. A 6.1” Air for example would be very light.
 
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It's the battery, stupid! If you need a bulky magsafe battery to keep it running, you lose the benefit of its thin, light design. And for the same price (the magsafe battery is $99), you can get an iPhone 17 Pro. Apple underestimated the intelligence of their customers!
This, plus the MagSafe battery only charges up to 65% and it’s the same size battery. It’s like they’re selling you another Air battery but can only get 65% of a charge out of it
 
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It's literally only 0.42 ounces lighter than the iPhone 17.
With a larger screen, and better battery life if you add a battery pack, and my experience with the Air MagSafe battery pack topping up my charge has kept me going all day without ever plugging into a wall.

Every gram counts. Shaving 12 grams off the low end model is impressive.
 
With a larger screen, and better battery life if you add a battery pack, and my experience with the Air MagSafe battery pack topping up my charge has kept me going all day without ever plugging into a wall.

Every gram counts. Shaving 12 grams off the low end model is impressive.

"Every gram counts." Yet you need to add a battery pack that weighs almost as much as your phone to get normal battery life.
 
"Every gram counts." Yet you need to add a battery pack that weighs almost as much as your phone to get normal battery life.

It all depends on your use case, for me the Airs battery is more than enough for the whole day. I dont watch videos or scroll social media or anything like that. I just use it as a phone (shocker) and some light web browsing, emails and various apps. I also do some light gaming at the end of the day and usually still have 30-50% when its time to recharge again. Its also noticeably cooler when running CODM when compared to my old 16PM.
 
Most normal people don't rationalize it that way.

You wouldn't accept a chip from a year or two ago, which was just fine. Why should buyers blindfold themselves and ignore the fact the base 17 and Pro models offer more battery life?
The issue is you can't push out a new product that overtly performs worst than you would expect WHILE charging a new phone price. That's a basic value proposition no no. Steve Jobs was very good about knowing how to price devices for the sales cycle.
 
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It’s not in trouble. It won’t sell well this year. If they can add stereo speakers and dual cameras next year, it will do much better. It’s entirely dependent on what Apple can add to the form factor.
Are you saying the air will sell better if Apple makes it something it’s not?

That’s some analysis.
 
Apple should quickly pivot and make something people want: an updated iPhone Mini…but they’ll not do that and release the new-and-improved Air 2.0 no one wants instead.


Yep. The Air may be the lightest phone by a tiny margin but isn't the smallest iPhone in today. That is the 16e. Give me an Air smaller than the 16e and I just may get rid of my 13 Mini sooner than I expected. If not no biggie I can hold out for years easy with the 13 mini.


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My analogy with the iPhone Air is imagine if Apple got rid of the 13" Air and the smallest Macbook Air was 15" . Thats still a sizable laptop and far cry from the days of 13"...12"/11.5" Macbooks.

Oh well. Time will tell. I know in Japan iPhone Minis are big in used market at least a couple years ago. https://www.channelnews.com.au/pre-used-iphone-minis-growth-surging-in-japan-over-new-iphones/
 
This is anti-marketing, MacRumors has turned hostile.

I have the air and I’ve used it for three weeks, I just put on the air battery pack and now I’m convinced that this is the most powerful phone and useful, there would be no way I would want to go back to how heavy the other phones are and know that I have to carry that weight all day long.

Price is only a problem for those that see it as one.

But if you're carrying the phone and the battery pack, then you're carrying 279 grams, which is 46 grams more than the iphone 17 Pro Max.

Even without the battery, the iPhone 17 is only 177 grams compared to the Air at 165g. That 12 grams of difference is basically two US quarters.

I think most people would rather just get the heavier phones - specifically the Pro at 206g, which has 3 cameras, stereo speakers and better battery life, without the extra weight of a battery pack, for the same price as the Air + Battery.

There will always be people that like a specific product and can make it work for them - like the Air, the trashcan Mac Pro, the Vision Pro, etc. But Apple measures success in tens of millions, if not hundreds of millions of units sold. Over-priced but technologically limited/reduced products might have niche supporters but they will ultimately be mass market failures. It doesn't make the people that like them wrong, it just means that Apple didn't read the room well enough to know what the majority of people actually want.

Samsung's attempt at a thin phone has also failed to make significant sales, so this is definitely a category problem not just a specific apple model problem.
 
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The iPhone 12 was lighter than the Air, it’s really not that particularly light for the regular iPhone category.
And I believe my OG 2016 SE is thinner than the Air. And lighter. Strange, too, is that my battery (admittedly replaced about 3 years ago) still gets me through the day. Some days are tougher than others, I’ll admit, but mostly good. Folks with the 12’s, 14’s, etc. lamenting “poor battery” this or that on their devices… wow.. wtf has happened in the time between my SE and now? Does iOS have some “while (1): eat_battery;” function on those models?
Every post folks here make about their piss-poor performance makes me cradle and pet my SE more and more.
 
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Then you should direct your ire towards the general trend of greater heft in iPhones. Personally I drew the line at the 16 Pro (34 g heavier than the Air, 12 g over the 15 Pro). I hoped Apple might try for something lighter. That the public reaction to both the 16e and the Air hasn't been terribly positive isn't really helping any future mythical mini iPhone's case. Why would Apple build something for a small niche audience when every time they've done it before the attempt flamed out? You might be holding on to the 13 mini for a lot longer than you like. The mini cult - as a 12 mini owner I am one of you - all keep grafting different ideals and standards with each new type of technology, either batteries, screens, or materials. Apple tries to build something that it thinks can appeal to a broad audience, but the fact is that it isn't broad at all. So it fails and you're left unsatisfied. Not me, I got off that train a couple stops ago. If Apple can't make "fetch" happen, no amount of crying about it will.
Because Apple refuses to do what they know will succeed: successful niche or lesser-tier products over-cannibalize the top-tier product (“more margin”, thus ”more profits”). They can do a dang near perfect mini, or Air, and price it correctly, but that will shoot the Pro models in the head. They’re not stupid.. just a tad myopic and a little ballsy.

For the record: I do not agree with any of that, but it’s still true. I’d prefer the properly scaled, priced, and featured niche device. c.f. my 2016 SE.
 
Theres 10% off the 256 & 512GB configurations on Amazon UK.
I can’t remember the last time an iPhone had a price cut so soon after launch.
 
iPhone air was out of all the iPhone the most exciting release this year. With a great design and a great screen BUT …
The camera takes us back to a long time ago which is not acceptable… regarding the battery life, it’s ok
I hope that they won’t be making the same mistakes with the iPhone Fold which is what I am waiting for … oh and please a pencil mini please or don’t bother …
 
[The Air is] literally only 0.42 ounces lighter than the iPhone 17.
My hunch is that for some (many?) people, something that's less bulky than something else, will seem significantly lighter in the hand than the something else, even if the less bulky thing is only a little lighter. But that perception counts for them, which counts for something.
 
whoever buys it over the iphone 17....i don't know what to tell them lol. It's just a bad purchase, no other way around it.
 
It's really funny, here in Copenhagen, I've seen 2 iPhone Airs in the wild being used by people, no 17 Pro/Max so far. Of course only very anecdotal evidence.

I would've gotten the Air instead of the Pro Max if it supported Apple Log, this is very niche though I imagine.
 
As for the extra cost, having a powerful iPhone that is light and easy to handle, especially in contrast to those brick-like iPhone Pros, to me it's worth it. I do miss that array of cameras that I rarely used, but so far this single camera has been working very well for me. And don't forget, with the higher density sensor, going from the 2x optical zoom to 4X or even 6X Digital zoom still yields a good picture for most of us non professionals. At least that's my experience.

By the way, there is some belief that once word gets out from iPhone Air users, sales will improve. I'll be surprised if that doesn't happen.
 
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