MacHello/FaceID
Windows' Hello seems like such a humanist Mac-like feature; recognizing your face, logging you in, and welcoming you by name. Feels like a missed opportunity on the Mac. I'd love to see some way to get FaceID on the mac. I'm not sure how Apple makes that work... Maybe they put a TrueDepth Sensor on all the next monitors and laptop screens, (or the back of iPhone, since many are using it as a Continuity Camera.). I really want to get a super nice mechanical keyboard but I also want to keep making secure passwords but I'd like to unlock KeyChain or 1Password with my face.Right now I feel like TouchID is locking me into the Magic Keyboard. Bums me out that every keyboard at Best Buy feels better to type on than mine. This would also allow us to have Memoji and Animoji on Mac FaceTime and other video conferencing. I'd love it was a truly portable API so we could use Memoji across Zoom and other video conferencing solutions.
Better Window management
I'm using 3rd party Window management software Magnet at the moment. I recommend it to everyone who is new to Mac. Heck, I think it's absolutely a requirement and I've been using Macs since the early 1990s.
Easier ways to make any attached harddrive into a family NAS or make my mac info an FTP server
These are a bit nerdy but they really don't have to be. This was the type of thing that made Macs famous in the first place. Democratizing the IT department so laymen dads could do it. I'd like having a shared hard drive perpetually available on every family member's desktop.
Bring Front Row Back
With Big Beautiful Studio Displays (and pro Display XDRs) and iMacs, Apple now has some lovely screens that would be opportune for Front Row. Remember that!? My Kid has a yellow iMac in his bedroom and no space for a TV. Many dorm and studio apartment dwellers are in the same boat. Why can't their $1500 Mac or monitor do some AppleTV stuff?
Give Some Love to Music Visualizers
These trippy light shows used to be huge on iTunes. Working at an Apple Authorized Retailer in the early 2000s, I can attest that these simple visualizers sold a bunch of Macs. People just thought they were cool. You can still find these in the Music App, but they haven't changed in 20 years. Imagine how much cooler they could look if they took advantage of decades more advanced hardware.
Rework iWork to be Competitive in Schools and Enterprise
I know Apple gave Pages and Keynote sharing features but Google's system for collaboration is just much better. Google Docs and Sheets are ubiquitous in a way that Pages and Numbers just aren't. They need to be at least that good. Focus on schools. Apple's entire Apple Education plan appears to be crayon drawings and handwritten notes on iPads in the classroom. Google is eating their lunch. Macs in the school is how many of us became radicalized enthusiasts in the first place. They're dropping the ball here.
Knowledge Navigator - New Siri
AI is here. It's on the web at least in an experimental way. Microsoft and Google are putting it in search. Apple could go from looking like a laggard to a leader if the Mac and iPhone got some Jetsons, Her, HAL type love. Go back to Apple's Knowledge Navigator concept video to revisit how we could be more productive if we're tag teaming our work and document creation with our computers.
Do something to make Safari on Mac interesting
Where is Safari's more compatible Extension Framework we were promised a year or two ago?
There are like 8 Safari Extensions in total. I've switched to Edge. I can't wait any more.
ReWork iLife to be relavent in a Social Media world.
Facebook to Instagram to SnapChat to TikTok... Apple is famously bad at social but they're famously great at making good tools for creators. Where are the tools for making videos and memes and comics and flattering glam shots, etc. to actually post on whatever the flavor of the day social site is? iLife has always been relevent to where people were outputting creative at the time. With CD and DVD writers, Apple was making iDVD and Garageband. With the Web they were making iWeb. Get teenagers and young adults the tools everyone wants for creating for social media and YouTube.