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The MacRumors Show: RIP Apple Car
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I give Tim credit for stepping up and shutting it down, albeit late. Not even Apple has unlimited R&D resources, and clearly at this point it sees more of a profitable future with AI and spatial computing.
Is this a hint that Apple soon will sell iCoffin?
...and a hint to where Cook is going 😂
...and a hint to where Cook is going 😂
Remember maybe 20 years ago with the floating Powerbook G5 shipping next Tuesday phrase. Anyways, I remember OS9 was a sad day. I wish there was a OS 9 for Apple Silicon.
Quick Tim! The EV carmaker Fisker is in financial trouble. Its shares have plunged this week and its looking at laying off 15% of it's workforce: https://www.reuters.com/business/au...isker-raises-going-concern-doubts-2024-02-29/
Maybe Apple needs to step in and buy this company up? Or at least enter into a development agreement of sorts. It might make getting an Apple-designed car on the road much more feasible.
Interestingly, one of the Fisker models is called the Pear
lol.
Maybe Apple needs to step in and buy this company up? Or at least enter into a development agreement of sorts. It might make getting an Apple-designed car on the road much more feasible.
Interestingly, one of the Fisker models is called the Pear
lol.
It's been obvious for quite some time this was vapourware and destined to be aborted. Only Apple hubris and FOMO have kept it on life support.
Worse, the development of CarPlay has been held back as a result, when it really should have been the focus in this space.
Cook ought to take the fall for this debacle, but of course, he won't.
Worse, the development of CarPlay has been held back as a result, when it really should have been the focus in this space.
Cook ought to take the fall for this debacle, but of course, he won't.
Agree. Unfunny and in poor taste.
Buying Tesla would have been a disaster for Apple and Tesla.
You take chances, sometimes you succeed and sometimes you don't. If you don't take risks you end up with stale products.
You take chances, sometimes you succeed and sometimes you don't. If you don't take risks you end up with stale products.
On this week's episode of The MacRumors Show, we discuss Apple's decision to cancel its long-rumored electric vehicle project.
Subscribe to The MacRumors Show YouTube channel for more videos
Despite Apple's reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project's ambitious scope and shifting focus led to repeated setbacks.
Earlier this week, Bloomberg's Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple's artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.
We discuss the multifaceted reasons behind the Apple car's cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle's development, such as Apple's failure to secure a partnership w
ith an established automaker or to acquire a company like Tesla.
Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project's cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.
The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:
You can also listen to The MacRumors Show on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.
If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion with Brian Tong about the Vision Pro, the new Apple Sports app, enhanced iMessage security, and more.
Subscribe to The MacRumors Show for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.
The MacRumors Show is on X @MacRumorsShowhttps://twitter.com/macrumorsshow, sobe sure... Click here to read rest of article
Article Link: The MacRumors Show: RIP Apple Car
To me, the biggest user turnoff with Apple Car was having to turn it upside-down to plug in the charger.
On this week's episode of The MacRumors Show, we discuss Apple's decision to cancel its long-rumored electric vehicle project.
Subscribe to The MacRumors Show YouTube channel for more videos
Despite Apple's reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project's ambitious scope and shifting focus led to repeated setbacks.
Earlier this week, Bloomberg's Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple's artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.
We discuss the multifaceted reasons behind the Apple car's cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle's development, such as Apple's failure to secure a partnership with an established automaker or to acquire a company like Tesla.
Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project's cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.
The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:
You can also listen to The MacRumors Show on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.
If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion with Brian Tong about the Vision Pro, the new Apple Sports app, enhanced iMessage security, and more.
Subscribe to The MacRumors Show for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.
The MacRumors Show is on X @MacRumorsShowhttps://twitter.com/macrumorsshow, so be sure... Click here to read rest of article
Article Link: The MacRumors Show: RIP Apple Car
LOL!! Best campy video thumbnail! 😂
Yeah, it was never going to work... it would mean that instead of one parking space near a chagepoint, you'd need two spaces per Apple Car. One to park in, and one in which to roll it over onto so you can plug in the lightning cable (and don't get me started on that!)... and you're screwed if then a regular car parks in that first space.. you need that space to roll back onto, to drive out again.
That and the absence of windows.. I mean that was the final straw for me, their insistence that there is no windows. I think this is why they were pushing Vision Pro so hard, their insistence on Apple Car not having windows and requiring Vision Pro to be able to see where you're going. But then there was the news of people already trying this in regular cars and the negative press followed.
So it came down to a ridiculous charge port, and their insistence on it not having windows.
Non of that technology will go to waste. I am sure it was well worth it to go into other technologies that Apple will be working on. Just like how the space race during the first landing on the moon all those technologies that contributed to that are been used in every day chore today.
I wonder how such project can be justified especially with a termination after 10 years.
"We spend 10 years developing a lot of stuff, and spend quite a bit of money, now we need to figure out how to use what we developed".
"We spend 10 years developing a lot of stuff, and spend quite a bit of money, now we need to figure out how to use what we developed".
They’ll make some money back from the thousands of patents created for the car.
I'm just happy they're not smiling for once.
Agreed. Not sure what they were going for there.
Darth Tulhu
macrumors 68020
EVs cannot and will not replace ICEVs any time soon.
Not until charging matches liquid fuel-up speed and their range exceeds an ICEV's range with extra fuel cans, and/or the charging infrastructure and pricing is equal to what gas setups are now.
EVs are complimentary/luxury vehicles, where you have one for short commutes and a real car for actual travel.
Imagine trying to relocate due to a hurricane in an EV...
Not until charging matches liquid fuel-up speed and their range exceeds an ICEV's range with extra fuel cans, and/or the charging infrastructure and pricing is equal to what gas setups are now.
EVs are complimentary/luxury vehicles, where you have one for short commutes and a real car for actual travel.
Imagine trying to relocate due to a hurricane in an EV...