I agree. It doesn't even make sense. They should have made it like they were attending the funeral for the Apple Car - not their own funerals.
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The MacRumors Show: RIP Apple Car
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I don't think they canceled it they just doing the final touches before they finalize the design got to keep a low profile
I think the thumbnail is in atrociously bad taste... While I liked their content in the past, and generally the discussion in this video, but the thumbnail has put me off big time.
The thumbnail on the Youtube channel is different, and way more appropriate. (Edit: my bad, it's the same, but the thumbnail for the news video for Apple Car cancellation is different, and indeed more appropriate).
I do hope not to see anything like that again...
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Plus the show is by far one of the worst Apple shows on YouTube. Even worse than Justine.
A lot of people thought they were
I have to admit, I was very suspicious myself.. and really do wonder what prototypes, or designs, they came up with... or if it even got to that stage.
Maybe it was just a feasibility study and nothing more.
It certainly is amazing what happens there… its not just the billions spent tho. Its the billions invested on the back of overpromising and under delivering for many companies… sometimes eithout any real intention to actually deliver. Its been an issue that came to prominence in the past few years due to what a certain company did, with its founder ending up on prison.
I think that was the actual quote wasn't it? Apple's amazing ui designers couldn't figure out how to design a calculator app that didn't look stupid, so they just never got around to doing it and we all got to buy twenty calculator apps by more competent designers but that all cluttered up with ads anyway. Great.
Long-term it's probably a good thing I'm sure they learned a lot for a lot of patterns and learn that being the operating system for the vehicle is probably more profitable than building the vehicle they probably also learn that autonomous driving vehicles are very dangerous and open them up to extreme liability. I think CarPlay has a long way to go and can do a lot more to the point where car manufacturers don't have to provide any type of infotainment system software just attaching a phone whether it's android or iPhone will be enough to provide the car with all the tools that needs to give the driver all the information I need to be successful going down the road getting directions etc..
On this week's episode of The MacRumors Show, we discuss Apple's decision to cancel its long-rumored electric vehicle project.
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Despite Apple's reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project's ambitious scope and shifting focus led to repeated setbacks.
Earlier this week, Bloomberg's Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple's artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.
We discuss the multifaceted reasons behind the Apple car's cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle's development, such as Apple's failure to secure a partnership with an established automaker or to acquire a company like Tesla.
Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project's cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.
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They already have, it’s called CalculatorPlus - it’s free & has zero tracking. 👍🏻
I have a car with adaptive cruise control and Lane control. It would be hands off if the NHTSA (?) allowed it. That is all I need and covers 99% of the pain and suffering of driving 800 miles down the interstate. Sure it would be nice to be able to take a nap in the back seat AND lane change around slower cars but apparently that requires several orders of magnitude to get right. I'm guessing I have the 99% solution for 5% of the effort.
Not really, the rumor mill was strong on this topic, there were even reports of people hearing engine sounds, and of Apple actively hiring key people from other car manufacturers, plus an application to some kind of permission to test a vehicle on actual roads; so definitely not a feasibility study, but perhaps a couple of prototypes and trials.
They probably conducted many feasibility studies along the way... or continued it in parallel with the start of technical development. Certainly there would have been a feasibility study at the very start... otherwise they wouldn't have committed resources (money and people).
That engine noise they heard could have just been people leaving the project 😂
