The beauty of iMessage is that it’s built in. If Android users want iMessage then guess what, all they have to do is buy an iPhone. Don’t buy a competing product and whinge about what it doesn’t have like a sook, buy the product that does have what you want. Pretty simply really.I love the irony in this comment. Whilst iMessage may be very much engrained in Australia, it is very much not engrained in other parts of the world. For example: in Europe (with a much larger customer base than Australia), services such as WhatsApp are much more popular than iMessage, because of the better interoperability across platforms. So it turns out that Hagar (with his supposedly blinkered view) was making a perfectly valid point.