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The MacRumors Show: Where Is Apple in the Generative AI Race?
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Would love Apple to integrate ChatGPT into Siri in some way.
Wait - how do we know Apple's alleged HUD is delayed? Did I miss where Apple provided a timeline to which we can hold them accountable or are we basing this delay on a timeline the Gurman's of the world are tweeting about?
If it's the latter, I'm not sure the word delayed applies. Anyway...
Somewhat related, I find this kind of interesting, for a Friday... For kicks, and to test my new Duck Duck Go default search engine, I just searched Apple goggles and this article (attached) tops the DDG list. The interesting part, from my perspective, is two-fold: 1) I've not yet seen this render (or, it's possible the frequency with which I see the one render here on MR has permanently burned into my retinas, preventing me from seeing any other renders) and 2) when clicking through that link, it takes me to a 404 page of a 1-day old post. Could it be that render hits a little too close to home for Apple legal?
Also, as a creative professional, it's widely regarded that Apple is a trend-setter when it comes to (amongst other things) color. When they drop a new color, you can assure you will see anything from toasters to vacuums to chargers to all manner of gadgets available in something very close to that new Apple colorway. Sensitive to these trends, and for fun, I like to try and predict what Apple's new "it" color will be. And I have been suggesting a rich bronze for a while now. Makes me grin to see that new-to-me render featuring a bronze device. Approved! 🤪
If it's the latter, I'm not sure the word delayed applies. Anyway...
Somewhat related, I find this kind of interesting, for a Friday... For kicks, and to test my new Duck Duck Go default search engine, I just searched Apple goggles and this article (attached) tops the DDG list. The interesting part, from my perspective, is two-fold: 1) I've not yet seen this render (or, it's possible the frequency with which I see the one render here on MR has permanently burned into my retinas, preventing me from seeing any other renders) and 2) when clicking through that link, it takes me to a 404 page of a 1-day old post. Could it be that render hits a little too close to home for Apple legal?
Also, as a creative professional, it's widely regarded that Apple is a trend-setter when it comes to (amongst other things) color. When they drop a new color, you can assure you will see anything from toasters to vacuums to chargers to all manner of gadgets available in something very close to that new Apple colorway. Sensitive to these trends, and for fun, I like to try and predict what Apple's new "it" color will be. And I have been suggesting a rich bronze for a while now. Makes me grin to see that new-to-me render featuring a bronze device. Approved! 🤪
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Siri is such a missed opportunity. Apple has brilliantly made Siri accessible from any situation one might be in (for those who are immersed in their ecosystem). Yet, Siri rarely can help with anything useful.
Running LLM in device for Siri would make it a game changer, but it will take a while until local inference will be possible. Maybe if Apple will come one with a way of using flash for storing the model (chatGPT would likely need 170GB RAM, which Apple just cannot put in a phone anytime soon). Low latency, offline capability, and privacy would differentiate it from the rest.
That said, assuming Apple sticks to local ML story for now, Android users will be enjoying increasingly smart (online) companions for years. Their usefulness could eat iPhone alive. But at the same time - every user would be profiled for targeted ads in mind-blowing scale. Think about talking to your best friend all day, sharing your innermost secrets, and then your super-smart friend remembering that all and using it to manipulate you buying stuff. Scary.
So what should Apple do? Hop on the "chat friend in the cloud" train, where the standard way of paying inference costs is to target you with ads? Or wait until devices are capable enough for doing it offline? Or charge you $50/m to pay for inference costs in cloud?
IMO only option for Apple is to sell "smarter Siri" as a service with a promise of keeping it all private.
IMO that would be a compelling proposition compared to sharing your thoughts with Google or Microsoft who would fund inference by selling those to advertisers.
Also, this will be a huge service revenue stream that would help Apple balance still dominating iPhone sales.
Running LLM in device for Siri would make it a game changer, but it will take a while until local inference will be possible. Maybe if Apple will come one with a way of using flash for storing the model (chatGPT would likely need 170GB RAM, which Apple just cannot put in a phone anytime soon). Low latency, offline capability, and privacy would differentiate it from the rest.
That said, assuming Apple sticks to local ML story for now, Android users will be enjoying increasingly smart (online) companions for years. Their usefulness could eat iPhone alive. But at the same time - every user would be profiled for targeted ads in mind-blowing scale. Think about talking to your best friend all day, sharing your innermost secrets, and then your super-smart friend remembering that all and using it to manipulate you buying stuff. Scary.
So what should Apple do? Hop on the "chat friend in the cloud" train, where the standard way of paying inference costs is to target you with ads? Or wait until devices are capable enough for doing it offline? Or charge you $50/m to pay for inference costs in cloud?
IMO only option for Apple is to sell "smarter Siri" as a service with a promise of keeping it all private.
IMO that would be a compelling proposition compared to sharing your thoughts with Google or Microsoft who would fund inference by selling those to advertisers.
Also, this will be a huge service revenue stream that would help Apple balance still dominating iPhone sales.
Apple is a hardware company first and foremost. Don't expect them to complete in AI domain.
Regarding the rumored launch/announcement of the VR gear at WWDC- as opposed to an announcement at a dedicated event first followed by more info / dev resources at WWDC. I would just remind you that Apple basically did this same thing with Apple Silicon, so it doesn't seem like that odd of decision to me. Apple announced Apple Silicon, a dev kit & resources, and all the related news and info for Apple Silicon transition all at WWDC. There were rumors, but no official unveilings before then. Just something to consider.
g\
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I'm using AI or Stable Diffusion WebUI on Mac but it's def slower than RTX 30 series.
First of all, Mac is far from 3D and AI stuff and that's where Nvidia dominates. Superior unified memory does not help as GPU itself is so slow. M1 Max for example is slower than laptop RTX 3060. Yes, Apple is making their own machine learning but Nvidia has better hardware and software for a long time. Almost all AI services are Nvidia GPU based.
Apple isn't really leading AI/Machine learning and their GPU isn't really great to use. Beside, they only support a single graphic card so I dont think they will ever do AI/Machine learning unless they make upgradable AS Mac Pro.
First of all, Mac is far from 3D and AI stuff and that's where Nvidia dominates. Superior unified memory does not help as GPU itself is so slow. M1 Max for example is slower than laptop RTX 3060. Yes, Apple is making their own machine learning but Nvidia has better hardware and software for a long time. Almost all AI services are Nvidia GPU based.
Apple isn't really leading AI/Machine learning and their GPU isn't really great to use. Beside, they only support a single graphic card so I dont think they will ever do AI/Machine learning unless they make upgradable AS Mac Pro.
Ummm...did you read the thread? I can use ChatGPT from a potato. The question is whether Apple has any intention of integrating these technologies into their ecosystem.
IMO, Apple hasn't shown much interest in improving Siri - I can't imagine they care much about generative AI.
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One of the places where generative AI might help them is language translation.
Embryonic stage? Where were you when Google’s Deep Dream was painting dog faces all over the pictures? The tech is already maturing I would say, this has been all going on for a long time.
A Bing-like voice assistant would at least be entertaining: https://www.theverge.com/2023/2/15/...rsonality-conversations-spy-employees-webcams
LOL that AI rendition looks so bad
On this week's episode of The MacRumors Show, we discuss Apple's place in the ongoing race to develop generative AI tools.
Subscribe to the MacRumors YouTube channel for more videos
Earlier this week, Apple held its annual AI summit for employees at the Steve Jobs Theater, the first fully live in-person event at the company's Apple Park headquarters since the pre-COVID era. The latest AI summit comes at a time of great excitement surrounding the Microsoft-backed ChatGPT artificial intelligence chatbot and Google's recent announcement that it is releasing its own LaMDA-powered AI chatbot, called Bard.
Google is adding the technology behind Bard to the Google search engine to enable complex queries to be distilled into digestible answers, and Microsoft is expected to follow a similar path by integrating ChatGPT into Bing Search. AI image generation tools such as DALL-E 2 have also captured public interest in recent months, alongside the technology's potential for music creation, video editing, and more.
In February last year, Apple purchased an AI start-up focused on auto-generated music, but the company is publicly missing from the current race to innovate in the generative AI space. We look at where Apple may have advantages that it could leverage for AI, potential integrations in features like Siri and Spotlight search, and where we could see the first Apple generative AI tools emerge.
We also talk through some of the week's biggest news, including the apparent delay of Apple's mixed-reality headset to June, the indefinite delay of the company's 27-inch mini-LED external display, iMac skipping the M2 chip, and the method Apple apparently has in store to authenticate iPhone 15 USB-C accessories. In addition, we look at the increasingly tangible 15-inch MacBook Air with the M2 chip, which Apple could launch as soon as April.
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Article Link: The MacRumors Show: Where Is Apple in the Generative AI Race?
It’s far from mature, clicking 1000 times to generate few images worth isn’t mature. Custom models is probably where this will all end.
Voice recognition and AI is the future but Apple seems to totally be dropping the ball. I can see exactly where this technology is going to take us and I can see how Apple can revolutionize macOS and iOS with it but Apple doesn’t seem to really be able to see the possibilities. They SO need a visionary right now. It seems like they have gotten rid of all the visionaries and replaced them with people who are consumed with the bottom line.
Was wondering when MacRumors was going to talk about this critical topic. I was surprised for months that it wasn't coming up. I had waited long enough and started a thread a couple of weeks ago, with some good discussion if anyone would like to diver deeper:
The AI wars are here: What’s Apple’s response to chatGPT, Google Bard?
This is the one time I think Apple is doing itself a huge favor and watching from the sidelines as others rush to push out their little chat bots. There are so many unforeseen ways things can go sideways right now with these application. It is not worth it. Especially for a company as big as Apple and dump truck loads of restless lawyers desperately seeking for any reason to go after them.
Let it play out, there is no rush and plenty of reasons for Apple to be cautious. As long as Apple is working in the background developing the underlying technology, Apple should take as long as it needs to make sure whatever it releases is the best it can possibly be.
Let it play out, there is no rush and plenty of reasons for Apple to be cautious. As long as Apple is working in the background developing the underlying technology, Apple should take as long as it needs to make sure whatever it releases is the best it can possibly be.
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Agreed. Tim Cook has been a steady hand at Apple and has known to delegate to the experts, but it's the visionaries like Steve Jobs that might seem crazy to some but are able to see the confluence of technology and the possibilities they unlock and therefore can see the future and start working towards it long before anybody even realizes that it's going to become mainstream. I can't think of anyone at Apple like that in a position of influence today.
Some people in these threads are missing the obvious that others can see clearly. This may seem like a gimmick if you're not making those connections between the rapidly developing technology and how it's going to make possible applications that are going to appeal on a massive scale. When that comes, things are going to change and they're going to change very quickly once we reach an inflection point. There are good arguments to suggest that we're about there now.
I want to give Apple the benefit of the doubt, but I'm unsure of Apple's response. What we do know is the state of Siri and its relative stagnation. If Tim Cook didnt see this revolution coming, it could very well be his Steve Balmer dismissing the iPhone moment. To his credit, he did poach AI/ML expert John Giannandrea from Google, but he's been at Apple and at the helm of Siri for 4 years, and we've yet to see his work. I sure hope they have something up their sleeve.
Ross Douthat, writing for the New York Times, warns that "aside minor questions like whether rogue A.I. might wipe out the human race", AI carries other risks that include: "this kind of creation would inevitably be perceived as a person by most users, even if it wasn’t one", and "a place where an entire civilization could easily get lost."
So between OpenAI's ChatGPT, Microsoft's Sydney, Google's Bard, and Apple's souped-up Siri or Siri-enhanced Safari browser, AI may one day have the power to:
1. Terminate us like Skynet
2. Control us like the Matrix
3. Delude us with false truths.
I think that last possibility is the most dangerous.
So between OpenAI's ChatGPT, Microsoft's Sydney, Google's Bard, and Apple's souped-up Siri or Siri-enhanced Safari browser, AI may one day have the power to:
1. Terminate us like Skynet
2. Control us like the Matrix
3. Delude us with false truths.
I think that last possibility is the most dangerous.
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…also if one day (that never come) Apple improves Siri / Spotlight to ChatGPT level we must buy a new hardware to use it
😂
Siri is dumb as hell, and more useless than t!ts on a bull. The amount of advancement in Siri is disgraceful. Either Apple is completely incompetent in this area, or has something big up their sleeve.
“I said: Hey, Siri. Where is Apple in the generative-AI race?”
“The nearest sushi shop is two blocks away.”
“The nearest sushi shop is two blocks away.”
“Once more with feeling: Hey, Siri. Where is Apple in the generative-AI race?”
“I cannot answer that because your iPad has not automatically connected to your iPhone’s Personal Hotspot. Open Settings on your iPad and try connecting manually for the twentieth time today.”
“I cannot answer that because your iPad has not automatically connected to your iPhone’s Personal Hotspot. Open Settings on your iPad and try connecting manually for the twentieth time today.”