I think it's done on purpose; this series is not about storytelling as GoT or most series would be. It's a lightweight series, aimed at entertaining only, without much deep meaning or deep characters. It's a space-western show, with a very light main plot arc, and self-contained episodes. I think that in an era of amazing TV shows this is also a breath of fresh air, not dissimilar to what Cobra Kai (another amazing light TV series) is. I think it also aims to catch all the peripherical SW viewers. I watched E1,2,3,4,5,6,7. I obviously like E4,5,6 a lot, barely tolerate E1-3, and couldn't stand E7 (I will watch E8 and E9 sooner or later). My wife doesn't really like SW. Yet, both of us fell in love with The Mandalorian. Same goes for my kids, and many of our friends who know about SW, may watch the movies but are not that into the lore.
Plus... baby yoda.
I just bought this:
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My wife bought this:
and we also got this:
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