While watching the WWDC keynote I began to remember the good days of the PowerBook. Owning a computer from Apple's pro lineup meant you had shelled out a decent amount of cash, and you were getting the best of the best in terms of industrial design along with the exclusivity. I remember paying $3,100 for my PowerBook G4, and there was an incredibly clear difference between my $3,100 PBG4 and a $1400 iBook. The materials and build quality were completely different, as they should be. It was truly a special machine, and it showed. And then comes the unibody Macbook. Apple gives their entry level customers access to the nice metal casing we've had for some eight years but at a much lower price point, and so the blending of the Macbook and Macbook Pro lines begins. Yesterday Apple gave the final blow to the Macbook Pro brand and ruined it by adding the "13'' Macbook Pro" starting at a measly $1200. They bring the Macbook and Macbook Pro lines together by crippling the Macbook Pro enough to be somewhat like a Macbook. Now, why is a $1200 computer allowed to carry the name of what once used to be the 7-Series of computing? An atrocious democratization of the Macbook Pro! What is Pro about the MBP anymore? There is no matte screen option. The screen bezel is huge. No ExpressCard slot. The classic keyboard had better tactile feedback. The 13" and base 15" can't run CUDA. An SD card slot is for consumers with P&S cameras. No built-in eSATA. The video adapters and remote are not included (a matter of convenience, even if it means a higher price). And so the Macbook Pro brand has been tarnished. It is no longer a special badge worn only by the few - it has lost its essence.