Remember the days when the 12" PowerBook couldn't even beat the iBook in performance? Nothing "Power" about that. The rebrand makes perfect sense and Apple is completely justified in giving it the title.
The point is that I want to be able to buy a Mac that is the best of the best.
If you want a more appropriate car analogy using your manufacturer, all Macbooks are like a BMW - the 17" happens to be the 7 series with all the details and options you want. Your matte option, etc.
I think Apple should break the new MacBook Pro line into MacBooks and MacBook Pros. The difference between the two is that only the top-of-the-line customization options and the more advanced interfaces (expresscard, esata, etc) will be offered in the Pro line whereas things like SD card readers will exist in the regular MacBook line.
Anyway, I'm surprised Apple dropped so much in the price. The unemployment is really around 16% and its heading towards 25%-30% by the end of this year and early next year.