Apple had to create a answer to Samsung and other companies. For the past three years, they have been lacking in the design department. I believe they were overthinking and forgot what made Apple so great. It's philosophy of being beautiful, simplistic, and everything working without a single guess has went down the drain. Simply most people would have enjoyed the iPhone X with a rear finger print scanner, no face ID, and no notch in the same body as today's iPhone X. Also, some of us here expected more software enhancements especially on the Home screen. That interface is archaic no matter how bright and colorful you make it.
I thought that when Apple designed the 7 they were getting customers used to a virtual home button for a bezeless phone, but it was ditched for Face ID. Wonder why they didn't implement that to keep Touch ID?