Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

The most famous ads ever

Jaffa Cake said:
The Judderman ad for Metz is one of my all-time favourites. Only in this country could an ad for alcohol be banned because it scared the kids. :p
Click to expand...

I'm getting a distinct feeling of deja vu here...
Picture 1.png
 
i'm too lazy to find youtube links but a few come to mind:


"please don't squeeze the charmin."

"time to make the donuts."

"it's not nice to fool mother nature."
 
mikey likes Life http://www.youtube.com/watch?v=vYEXzx-TINc and the Chex "still crispy" commercials were pretty famous. The Chex commercial was the first 2 part commercial Ive seen, theyd pour the milk on it in the first commercial then a few commercials later theyd do the 2nd part of the Chex commercial which would show that its still crispy. I still remember making my own test for Chex, I found out that Chex gets soggy pretty damn fast despite what the commercials say...
 
"They can't believe it's not butter!"

"Dr. Pepper, what's the worst that could happen?"

And the Guiness one with the horses
 
One for the ladies......(well, and some guys, I suppose....)
Perhaps not the best artistically, but in terms of shifting product, this takes some beating:
http://www.youtube.com/watch?v=Q56M5OZS1A8
Funny to think that prior to this ad, wearing button-fly jeans and boxer shorts was almost unheard of (in the UK at least).
 
Vintage Nike ads from the 80's. Bo Diddley, Spike Lee and Air Jordan.
 

Attachments

  • 153150648[1].jpg
    153150648[1].jpg
    50.7 KB · Views: 247
  • 7262537e335c3627843dc5a2e0bd63338d9a07f[1].jpg
    7262537e335c3627843dc5a2e0bd63338d9a07f[1].jpg
    94.6 KB · Views: 1,659
  • 730153e35e6985da65f5ce53c23ca328ff5b6ea[1].jpg
    730153e35e6985da65f5ce53c23ca328ff5b6ea[1].jpg
    73.9 KB · Views: 1,371
  • 633153e9556e8cd1eab1a957ddfb65ee2c74d8c[1].jpg
    633153e9556e8cd1eab1a957ddfb65ee2c74d8c[1].jpg
    64 KB · Views: 188
I think most everyone old enough would remember the Spike Lee "its gotta be the shoes" commercials, or at least the tag line. Any time someone did something cool people would say "its gotta be the shoes"
 
TuffLuffJimmy said:
they might be fun ads, but they're not exactly "the most famous ads ever" in fact I'd say they're somewhat obscure nowadays.
Click to expand...

I'm not sure what your age was in the era when Nike launched the Air Jordan line or if you were around in the 1980's or early 90's but this ad campaign was one of the most successful and popular of its time.

The Air Jordan "Jump Man" logo that was created within this ad campaign is still one of the most widely recognized icons and some would argue that it has become a brand of its own.

I encourage you to read from the article below, you may find the history and marketing background interesting.



Marketing and History of the Nike Air Jordan Brand

"The Air Jordan shoe included a silhouette of Jordan preparing to dunk that became called "the Jump Man". Michael established himself as one of the greatest players in NBA history, and the shoe quickly came to dominate the market.

Not only did Nike have a star player but it also aggressively marketed and promoted the shoes. The air jordan advertising campaign became one of the most popular of the 1980's and 1990's.

Jordan teamed with director Spike Lee to create a series of spots coining the phrase "It's gotta be the shoes". Air Jordan shoes proved so popular that, if the brand were its own company, it would have been the fifth largest shoe company in the world. Sales for the year 1985 totalled 130 million dollars. Basketball shoes achieved a higher presence in the athletic shoe industry, and other manufacturers sought to match the star appeal of Michael Jordan and the success of Air Jordan's. In popular culture the shoes became famous and infamous. Jordan projected a hip but wholesome image that appealed to middle class culture. Teens with aspirations to "Be Like Mike" wanted the shoes for their status and association with Michael. (Nike.com)

For years, we thought of ourselves as a product oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product. We've come around to saying that Nike is now a marketing oriented company, and the product is our most important marketing tool." - Phil KNight, founder and CEO of Nike.

http://www.docshare.com/doc/128694/Marketing-and-history-of-the-new-Air-Jordans
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back