Great article posted over at IGN boards: Link Posted the whole article just in case you didn't want to go directly to the page. Interesting read. What is rather interesting is that Sony sold MORE in its first two years than the 360 did in the same time period at a significantly higher pricepoint. Too bad the person doesn't mention too much about the Wii, since it kicks both the PS3 and 360 in sales, even with the 360s year lead. I do give credit for MS debunking Sony's branding for the past couple of years. But how will they do it with the PS3's "rebranding" with a $299 pricepoint? Surely enough, they've got a pseudo pricecut for the 360, but it's only a SKU reshuffling, and not really a pricecut. And how many people do you know that want an Elite? I don't know any. To me, it's just a 360 Pro with a bigger hard drive. I think Sony's now got the upper hand in this round, especially pointing to value and what you get for your money.