There's no fire to be stoked.
Apple has decreed that the product shall be called "The New iPad". As such, calling it the The New iPad is appropriate. I love my The New iPad. Don't you love your The New iPad? So why all the The Fuss?
No more than they decided that the Macbook Pro (Late 2011) was actually "The New Macbook Pro"
Put an iPad in your Apple Store shopping cart and see what it says.