You are using 2014 pricing on a 2018 machine. As I said, in the world of tech you can generally get higher specs for the same money as time goes by. For example, between 2011 and 2012, the Mac Mini doubled it's RAM (from 2GB to 4GB) with $0.00 price increase. Then again, between 2012 and 2014 you could get an entry-level model with double the ram (4GB to 8GB) for the exact same $599 price (an increase of $0.00).
What do we see here? Between 2011 and 2014, you could get a Mac Mini with QUADRUPLE the RAM (2GB vs. 8GB) for the same price ($599). Granted, the CPU was worse in the 2014 entry-level model compared to the 2012 model, but that's Apple for you. Specs (in this case, RAM) increased dramatically and price stayed the same. And that was only 3 years. The gap between the 2014 and the 2018 was 4 years.
PC manufacturers had absolutely no problem offering entry-level machines with 8GB RAM in 2018 for the same price as entry-level machines with 4GB RAM cost 4 years prior. This is just common sense.
High prices are not new. The strategy of gouging is, however. Cook has implemented this strategy throughout multiple product lines. As Apple sells fewer units, their revenue continues to increase. How does that work? It works by significantly increasing the price-per-unit.
You complain about me using 2014 to make my point—what year should I use, that’s the last model before the refresh—and then you go back to 2011 to try to make yours.
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Mac mini, 8/128: 2014, $749. 2015, 2017, 2017 no update. 2018, $799. But that $50 buys a lot compared to the 2014 model, most notably:
—a 3.6GHz 65W desktop-class 8th generation quad core CPU vs. a 1.4GHz 15W mobile 4th gen dual core;
—user-replaceable, socketed RAM that maxes out at 64 GB vs. a max of 16GB of soldered RAM in the 2014; and
—four Thunderbolt 3/USB-C ports vs. two Thunderbolt 2 in the previous model.
There are other upgrades like Bluetooth 5.0, USB 3.1 Gen 2 (10Gbps) and HDMI 2.0. Also, the mini now has Apple’s T2 chip. A 10Gbps Ethernet port is available for an additional $100.
Newer computers, newer specs. $749–>799 isn’t even a price increase if you take inflation into account. As you say, “in the world of tech you can generally get higher specs for the same money as time goes by”. Where is the “gouging”?
Exactly what price did you expect for the 2018 8/128 mini, when the day before the new release it was $749? $499? $599? $699? I get it, Macs are too expensive. Like I said, people have been complaining about that for 35+ years. Where have you been?
Or maybe you wanted a 16/512GB for $799, even though the day before that was $1,299 in the 2014 model. Yeah, yeah, yeah, Macs are too expensive. I get it. FYI, Apple’s not going to compete with commodity PCs on price in a race to the bottom, with little to no profits (or even losses) like others. If you want a $399 Windows laptop, buy one. If you want a Mac, they start at $799. (I know, too expensive.)
You talk about Cook gouging in multiple product lines, but you don’t support that. If you’re complaining about iPhone, in 2013 the 5s was $649/749/849 for 16/32/64GB. The XR is $749/799/899 for 64/128/256GB. Is that gouging?
Is the MBP from 2013 to 2019 gouging? iPad is $299/329, is that gouging? AirPods at $159? Apple TV at $149? Apple Watch Series 3 at $279? Series 4 at $399? iMac? HomePod? Or are you upset that Apple has introduced higher-spec’d tiers like iPhone X/XS, iPad Pro and iMac Pro?
Yes, Apple products are expensive. But that doesn’t mean they’re overpriced, does it?