I suppose the point isn't that Apple charges premium for premium product. The point is that at certain point in the recent past that premium stopped being consistent. To give you example - we were fed for several years with Mac Pros for £1600, Mac minis for £375 and laptops for £599. Many built their business around that structure using Apple equipment rather that Dell's or IBMs. Few years down the line, in the worst possible economic time Apple decides, rightly or wrongly, to pull SGI on everyone - "you are fan boys now, you pay fanboy prices". £1000 premium for upgrade to I7 Mac Pro (Octo 2.26 vs old Octo 2.8) that, on performance level is no upgrade at all, that's a lot to ask. It's a lot to ask in best of economic times. It's a lot to ask from the blindest of fanboys. £150 premium on old £375 Mac Mini, for addition of new, bottom quality graphics chip is nuts.
It's not a question whether Apple deserve good profit or not. It's a question of not fleecing your customers just because most of them are not particularly technically minded but like pretty things. Mac Pro range is used by many professionals who know just about any workstation spec on the market and they are now standing, like me, with jaws to the floor looking at £1899 single CPU box with memory limitation straight from ninenties and one memory slot short of any usable tri-channel configuration and wonder who was stupid enough to design 8 slots instead of 12, who was mad enough to approve it for market and why, on earth, two grand doesn't even buy you £56 worth of 1Tb primary drive? It's one thing to charge me £1600 for a box worth £1000 just because it's pretty. It's quite another to charge me £1900 for a box worth £600 and is slower that the box I previously bought for £1600. Or to ask £300 for a bog standard £140 worth of graphics card. It's not funny, it's not amusing, it's not whether I like Apple logo and getting electric shocks from alloy chasis every time I wear wool socks - it's simply a question of them not being rude to me, my business, and for the love of god, not treating Apple users like bunch of stupid teenage girls.