As long as people expect Apple to come out with the phone that transforms into a car, walks their dog, fixes them breakfast, etc. It will never live up to the hype. Not saying that we have to lower our expectations either, but sometimes we do tend to get a little outrageous. I happen to think the 7 is an extremely complete phone as it took what was great about the 6S and made it even better with new improvements, I came from a 6 so the upgrade is very nice. But we shall see, it is the 10th anniversary, maybe they will come out with something spectacular
I'm inclined to agree. The trouble with rumours and wishes and expectations, as we all know, is that they tend to grow arms and legs and distort what is actually likely.
I also think the 7 is a fine phone, especially the Plus. No problem with them refining an already nice designs to make it even better.
That said, next year between the 10th anniversary and the panning they have taken from people and reviewers who seem to think a phone is only new if it looks different, I think they're going to pull something special out of the bag.
Of course, I'm often wrong