I thought it was going to be much more expensive than it is. It's around the same price as the M9 was. And there's the M-E (which is pretty much the same as the M9) which is £1000 cheaper than the M9 was.
So I'm pretty pleased that if something happens to my M8, I can get an M-E for £3,900 (whereas my fear was I would have to get some £8,000 M10).