Sony announced the price of their new system as $250 and for that you a get a massive 5 inch OLED display coupled with a very high resolution. Now, why couldn't a 3.7 inch iPhone be implemented with OLED technology by the next version? If Sony can retail such a powerful machine at that price point with such a big screen to boot it couldn't be that expensive to integrate a great technology in OLED on the very next iPhone. The way I see it, retina with OLED is the way to go and realistically should be used as soon as possible.